城市文化觀光之旅遊美感體驗-以文化創意園區為例

A Study of Establishing Tourism Aesthetic Experience Model in Urban Cultural Tourism – The Case of Cultural Creative Quarter

張彥頡(Yen-Chieh Chang)

指導教授 ： 吳英偉

國立高雄餐旅大學/觀光學院/旅遊管理研究所/碩士(2012年)

https://doi.org/10.6825/NKUHT.2012.00026

摘要

本研究以遊客觀點，探討城市文化觀光的旅遊美感體驗模式，並以文化創意園區實證體驗模式，深度了解遊客於文化創意園區體驗時，個人框架與環境氛圍要素互動及身分轉換的過程，確認遊客影響遊客的體驗要素，以及達到最佳美感體驗之過程，並建構出旅遊美感體驗模式。本研究深度訪談分為兩個部分，第一部分為專家訪談，透過專家訪談過程修正旅遊美感體驗架構；第二部分為遊客訪談，2012年2月至3月期間，於華山文創園區與駁二藝術特區，總計訪談27位在園區內體驗不同活動與不同年齡層之遊客，運用資料分析，以建構出旅遊美感體驗模式。

研究中歸納旅遊美感體驗模式包含（1）「個人體驗框架」；（2）「環境氛圍要素」之「設計要素」、「社會要素」、「周遭要素」；（3）「美感欣賞與判斷」之「情緒」、「想像」、「認知」；（4）「行為意圖」。遊客並透過身分轉化過程，滿足「美感體驗評估」之「冷體驗」、「涼爽體驗」、「溫暖體驗」、「熱體驗」的交替。本研究所建構之旅遊美感體驗模式，期望能深度了解文化創意園區遊客的體驗過程，未來可實際應用於空間規劃與活動氛圍營造上，並可供日後相關研究之參考。

關鍵字

城市文化觀光 ； 美感體驗 ； 文化創意園區 ； 框架理論 ； SOR模式

並列摘要

This study from tourists ’perspectives discusses the tourism aesthetic experience model of urban cultural tourism. This study also adopts an empirical experience mode of Cultural Creative Quarter to deeply understand the process that the tourist’s personal framework and interaction with environment atmosphere as well as identity transformation while experiencing the Cultural Creative Quarter. It helps confirm the experience element that how tourist affects each other and the process of achieving the best aesthetic experience. It also constructs tourism aesthetic experience.

The in-deep interview of this study is divided into two parts: The first part is the expert interview, which rectifies the tourism aesthetic experience framework through the process of interviews with experts; the second part is the tourist interview, which totally had interviewed 27 tourists of different activities and ages during February to March 2012 at Huashan Cultural Creative Quarter and Pier 2 Art Special District by using data analysis to construct a tourism aesthetic experience model.

The study summarized the tourism aesthetic experience model including (1) “personal experience framework”; (2) “environment atmosphere key factors” such as “design factor", "social factor” , and “ambient factor "; (3) “aesthetic appreciation and judgment" such as "emotion", " imagination”, and “cognition"; and (4) “ behavioral intention". Tourists through the process of identity transformation satisfy the “aesthetic experience assessment" including the interaction among “cold experience”, “cool experience "," warm experience”, and “hot experience”. This study establishes a tourism aesthetic experience model and looks forward to deeply understand tourists’ experiences in the Cultural Creative Quarter, which can be adopted in the future for practical application in the space planning and activities’ atmosphere creations and for future related research reference.

並列關鍵字

urban cultural tourism ； aesthetic experience ； cultural creative quarter ； frame theory ； SOR model

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