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  • 學位論文

旅行社低碳旅遊認證標準之研究

To Study Low-Carbon Tour's Certificated Standard for Travel Agency in Taiwan

指導教授 : 蕭登元

摘要


根據世界觀光組織的數據,發現國際觀光旅遊活動所造成之總二氧化碳排放約佔全世界排放值之3.9%,隨著觀光需求擴大,二氧化碳排放量增加,觀光每年在全球製造了5%至14%的溫室氣體,面對未來觀光產業的發展,須推出環保與降低環境承載力的觀光旅遊策略。旅行社位於供應商與需求面的中間媒介,為扮演環保低碳的重要傳達者,為改善目前觀光在全球製造的排碳量,本研究將導入低碳的概念於旅遊行程設計標中,業者與遊客可以透過低碳旅遊(Low Carbon Travel)的設計與選擇,善盡負責任旅遊的義務。本研究先以文獻探討的方式初擬旅行社低碳旅遊行程設計指標系統,經過二回合德爾菲(Delphi)發出20份問卷,經過專家共識建構旅行社低碳旅遊行程設計指標系統,再以階層層級分析法(Analytic Hierarchy Process, AHP)發出20份問卷,進行指標之間相對重要性與優先順序。 研究結果發現,旅行社低碳旅遊行程設計指標系統,共包含6項主構面與25項個別指標;主構面中最重要的為「旅遊知識與行銷」(0.38)其次依序為「景點安排」(0.17)、「購物宣導」(0.16)、「交通設施」(0.13)、「用餐安排」(0.10)、「回饋」(0.06);個別指標最重要的前五名為「旅行社選擇交通工具符合國家環保規定」(130.00E-2)、「旅行社重視旅客停留目的地的時間長短」(83.81E-2)、「領隊導遊對消費者低碳知識的宣導」(71.44E-2)、「旅行社宣導購買當地自產自銷之產品」(64.44E-2)、「旅行社員工皆能了解低碳觀光之價值」(63.08E-2)。因此,旅行社者可參考本研究的旅行社低碳旅遊行程設計指標系統檢視低碳旅遊行程產品是否符合標準;而政府機關可參考本研究之低碳旅遊行程設計指標設立低碳旅遊行程認證標準,以防止品質不一的低碳旅遊行程出現。

並列摘要


According World Tourism Organization the amount of carbon dioxide emissions made by tourism is about 3.9% of the total amount in the word. With the more tourism demand, the more carbon dioxide emissions, tourism industry manufactures 5%-14% every year. Faced with the development of the tourism industry in the future, we have to detrude the tourism strategy of environmental protection and reduce the environmental carrying capacity. Being the intermediary in the suppliers and the demander, travel agent plays an important role to convey the low-carbon with our environment. In order to improve the carbon emissions of the globe, the study imports the concept of low-carbon to the tour’s standard. Businesses and tourists could fulfill the obligations of responsible by select the low-carbon travel. Based on the literature of the research, the study proposed low-carbon tour’s standard system. There are 20 questionnaires were distributed through second Delphi Method, according to expert consensus, which constructs low-carbon tour’s standard system, than, there are 20 questionnaires were distributed through Analytic Hierarchy Process Method for the relative importance and priorities between indicators.The results showed that the travel agency low-carbon tour’s standard system consists of 6 main dimensions and 25 individual indicators. Travel knowledge marketing and advertisement(0.38) was the most important dimension. Then, followed by arrangements for attractions(0.17), shopping advertisement (0.16), transport facilities(0.13), dining arrangements (0.10) and feedback(0.06). Travel agencies select transport facilities for national environmental requisition (130.00E-2) was the most important Individual indicators. Then, travel agencies pay much attention to the length of time about visitor’s stay(83.81E-2), tour leader and tour guide advocacy the low-carbon knowledge to visitors(71.44E-2), travel agencies promote consumer to buy local product(64.44E-2), travel agency staff could understand the value of low-carbon tourism(63.08E-2). Therefore, the travel agencies could consult the low-carbon tour’s standard system to confirm low-carbon tour. Government could refer low-carbon tour’s standard to preserve travel quality.

參考文獻


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被引用紀錄


陳怡玲(2014)。低碳島嶼與遊憩活動聯合品牌策略之研究〔碩士論文,國立高雄餐旅大學〕。華藝線上圖書館。https://doi.org/10.6825%2fNKUHT.2014.00023
謝佩珊(2013)。消費者對旅行社低碳遊程購買意願之研究〔碩士論文,國立高雄餐旅大學〕。華藝線上圖書館。https://doi.org/10.6825%2fNKUHT.2013.00038

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