本研究引用Schmitt(1999)所提出的體驗行銷五項體驗概念來探討學生校外實習體驗的相關因素,以及校外實習體驗對行為意圖之影響。由國立高雄餐旅學院餐飲管理科系學生的實證研究中發現:(1)學生校外實習體驗因素可分為正向體驗因素與負向體驗因素,各可歸納為「感官體驗」、「情感體驗」、「思考體驗」、「行動體驗」與「關聯體驗」五大構面,各構面對「體驗滿意」、「回原單位」、「就業意願」、「推薦意願」、「轉換單位」、「休學念頭」、「轉換跑道」、「內部抱怨」與「外部抱怨」均有不同的影響效果。(2)不同「班級」的學生在「轉換單位」上有顯著差異,不同「年齡」的學生在「外部抱怨」上有顯著差異,不同「入學前教育背景」與「實習地點」的學生在「體驗滿意」上有顯著差異,不同「實習前餐飲工作經驗」與「實習單位類型」的學生,在「推薦意願」上有顯著差異,不同「實習制度」的學生在「轉換單位」、「休學念頭」、「內部抱怨」與「外部抱怨」上有顯著差異。
The study quoted the five concepts of experiential marketing by Schmitt (1999) to explore relative factors regarding student’s intership experience and the effect of intership experience on behavior intention. The evidence research conducted by student’s of Department of Food and Beverage Management at National Kaohsiung Hospitality College indicates that: 1.Factors of Student’s intership experience can be attributed to positive experiential factors and negative experiential factors. The factors are as follows: sense experience, feel experience, think experience, act experience, and relate experience. These factors have different effects on degree of experiential satisfaction, return to the previous job, willingness for employment, willingness for recommendation, transfer of workplace, intention of temporary suspension of schooling, transfer of career, internal complaint, and external complaint. 2. Students from different classes have significant differences in transfer of workplace. Students of different ages have significant differences in external compliant. Students of different educational background and different district of practical training have significant differences in their degree of experiential satisfaction. Students of different pre-training in food and beverage working experiences and different types of food and beverage enterprise for their practical training have significant differences in their willingness for recommendation. Students of different system of practical training have significant differences in transfer of workplace, intention of temporary suspension of schooling, internal complaint and external complaint.
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