Abstract This study is to investigate the customer satisfaction for the motel consumers and uses the experience constructions dressed by Schmitt (1999) to predict affection factors of the customer satisfaction. There are five experience constructions─sense, act, think, feel, and relate─used as independent variables to predict customer satisfaction. The researcher chooses three motels in Koahsiung city, which present three different kinds of prices and designs from low class to high class, and finds out the factors that have an effect on customer satisfaction. Moreover, the research offers suggestions for experience marketing and improving management of motels. The research draws four conclusions as follows: 1. All of the experience constructions cause the positive remarkable effect to the customer satisfaction. 2. Different motels cause remarkable effect in costumer satisfaction. 3. Different customers’ personalities cause remarkable effect in customer satisfaction.