本研究主要目的在建立甲仙形象商圈經營成功關鍵因素。經由文獻回顧與參酌甲仙形象商圈特性,擬訂定自然資源面、環境設施面、經營行銷面及利益關係者參與面等四項評估構面以及15項評估準則,先透過專家學者深度訪談,確立構面間獨立性,接著以層級分析法(Analytic Hierarchy Process, AHP)求出各準則之權重。本研究結果顯示,利益關係者參與面為甲仙形象商圈之經營成功關鍵因素,其中又以遊客參與及滿意度此一評估準則最為重要。本研究在實務方面之貢獻為,建立甲仙形象商圈經營成功關鍵因素,以提供甲仙形象商圈經營者未來發展之方向,同時也可成為其他形象商圈經營者之參考依據;在學術方面,建立形象商圈經營成功關鍵因素評估架構,可供後續研究參考。
Because the prior studies of Image Commercial District didn’t discuss about the critical success factors, the main purpose of the research was to establish the critical success factors for Chia Hsien Image Commercial District. According to the historical literature review and in-depth interview with the members of Chia Hsien Image Commercial District were use to develop the primary evaluation criteria. Then used of the analytical hierarchy process (AHP) constructed an evaluation model of the critical success factors for Chia Hsien Image Commercial. This study discussed the four different angles; they were natural resources, the environment and base facilities for travel, the management and the marketing and the participance of stakeholder. The finding of this study was that the participance of stakeholder was the most importance factor to the success development of Chia Hsien Image Commercial District, and the evaluation criteria of development Image Commercial District for the authorities and gave consultation for the following.
為了持續優化網站功能與使用者體驗,本網站將Cookies分析技術用於網站營運、分析和個人化服務之目的。
若您繼續瀏覽本網站,即表示您同意本網站使用Cookies。