餐飲創業者特質之研究

Research on The Aptitude of Entrepreneur in Food & Beverage Industry

林思岑(Lin, Szu-Tseng)

指導教授 ： 郭德賓

國立高雄餐旅大學/餐旅學院/餐旅管理研究所/碩士(2011年)

摘要

近幾年來創業風潮不斷，餐飲業是多數人想要創業的第一首選，
但因真正付諸行動創業的人有限，創業成功的人更是少之又少。因
此，本研究將以餐飲創業者為主要樣本，對照樣本為一般社會人士中
預計創業的計劃創業者，比較其創業特質的差異，找出餐飲創業者所
需具備之創業特質，其特質包含有：創新突破、關係網絡、成本概念、自主自律、自我掌控、自我信心等六項主要創業特質，並建立餐飲創業者適性量表。本研究發現對餐飲創業者所需具備之特質：(1)成本概念、(2)自我掌控、(3)自我信心等特質對於適合創業有顯著影響效果，而(1)自我信心、(2)成本概念、(3)自主自律、(4)關係網絡、(5)創新突破等特質對於創業有成有顯著的影響效果。建立量表後對量表進行信效度，接著進行預測效度之檢驗，該量表之預測正確率達66.3%。並比較不同個人背景對於適合創業的差異，發現在學歷、目前職業、未來職業對適合創業有顯著差異，另外在學歷、家中排行、家庭經濟、目前職業、未來職業對於創業有成有顯著差異。
最後，將本研究之結果與量表，供後續研究、創業輔導機構、以及未來想從事餐飲創業者之參考。

關鍵字

餐飲業 ； 創業者 ； 創業特質 ； 適性量表

並列摘要

In recent years, a large number of people have had notion of being entrepreneurs and like to start food & beverage industry, but the real action is limited persons,successful business people and even fewer. Therefore, this study will be food & beverage entrepreneurs as the main sample and control sample of the community in general is expected to start their own business entrepreneurs to compare differences in characteristics of their business, entrepreneurs need to find food and beverage
business with the characteristics of its nature contains : innovativeness, relationship network, the cost concept, autonomy, self control, self-confidence in six main business
characteristics, and the establishment of adaptive scale food entrepreneurs. The results showed that entrepreneurs of the food necessary for the characteristics: (1) the
concept of costs, (2) self-control, (3) self-confidence for these characteristics have a significant impact for business results, while (1) self-confidence, (2) concept of costs,(3) autonomy, (4) relationship network,
(5) innovativeness for these qualities have a significant impact on successful business results. After the establishment of scale reliability and validity of the Scale, then the predictive validity of the test, the scale of the prediction accuracy rate of 66.3%. And compare the personal background for business for the differences found in education, current occupation, future career for a
significant difference for business, while in education, ranking the home, families, the professional, successful future career start for significant differences.

Finally, the results and suggestions were concluded to further research, enterprise guidance associations and people who intend to run food & beverage business in the
future as references.

並列關鍵字

Food & Beverage Industry ； Entrepreneurs ； Entrepreneur’s characteristics ； Entrepreneur Aptitude Scale

參考文獻

陳佳吟（2009）。微型餐飲業創業失敗關鍵因素之研究。未出版碩士論文。國立高雄餐旅學院，高雄市。

廖瓊雈（2011）。微型餐飲業創業動機、關鍵成功因素與創業績效之研究。未出版碩士論文。國立高雄餐旅大學，高雄市。

陸小里（2006）。男、女性餐飲業創業者人格特質、創業動機與創業成功之研究。未出版碩士論文。國立高雄餐旅學院，高雄市。

高義芳與沈怡臻（2009）。社會企業創業家其人格特質、創業動機、個人能力與關係網絡之研究：以個案為例。創業管理研究，4（4），29-55。

楊敏里、黃義俊與賴怡旨（2009）。創業動機、創業導向與創業績效之關聯性研究。創業管理研究，4（3），55-81。