Nowadays, due to tourists’ desire for different experience from staying in traditional hotels, boutique hotels have become increasing popular destinations for tourists to pursue new experience. This study endeavors to find out tourists’ demand for boutique hotels and their attractiveness impact on tourist satisfaction and chances of revisit in the future. A total of 370 respondents completed a questionnaire conducted in Bangkok, Thailand from February 11st to February 25th, 2011. The collected data were analyzed using descriptive statistics analysis, reliability analysis, regression analysis, pared-simple T test, and path analysis. The results revealed the attractiveness of boutique hotels and perceived attractiveness have a significant effect on tourist satisfaction. Results also showed that tourist satisfaction has a significant influence on revisit intention. Additionally, the attractiveness of boutique hotels and tourists’ perceived attractiveness have an indirect effect on revisit intention via tourist satisfaction.