本研究主要在探討台灣新移民之旅遊動機、文化認同和旅遊阻礙因素對新移民參與國內旅遊意願之影響。研究採調查研究法之問卷調查法,問卷援用多位學者發展出的「文化認同程度量表」、「旅遊動機量表」、「旅遊阻礙量表」以及「參與意願量表」。以越南籍之新移民為研究對象,於越南籍新移民分佈最多之五縣市發放,採便冺抽樣方式,共發出282份問卷,回收254有效問卷,有效率為90%。根據數據分析結果所得,本研究得到下列結論: 1. 發現新移民之個人背景會對參與意願產生影響:中文聽力與表達能力程度、個人月收入、沒有小孩、沒有參加同鄉都會對參與意願有顯著影響,而家庭月收入則對參與意願沒有影響。個人背景對文化認同無顯著差異。 2. 在台居住時間、個人月收入以及小孩個數對旅遊動機產生影響;身份證之取得則對旅遊阻礙產生影響。 3. 文化認同與旅遊阻礙對參與意願無顯著影響,但旅遊阻礙則會顯著影響參與意願。旅遊阻礙中,新移民最關注多為旅遊目的地之友善度,以及個人財力。
The purpose of the study intends to explore the travel motivation, cultural identity, and constraints of travel affect female immigrants’ domestic travel intentions. Quantitative methods will be adopted. Female immigrants came from Vietnam will be the research object. We choose the largest number of Vietnamese female immigrants in five counties, use convenience sampling random sampling. 254 valid samples were collected, the effective sample rate was 90%. Results of analysis are as follows: (1) The demographics of immigrants impact on travel intentions including: capacity of Chinese listening and spoken Chinese, personal monthly income, number of children, and participating in association. (2) The demographics of immigrants and cultural identity, travel are significant differences. Time of residence in Taiwan, personal monthly income, and number of children impact on travel motivation. Getting identification have an impact on travel constraints. (3) Immigrants’ cultural identity and travel motivation were not correlated with immigrants’ domestic travel intention. Immigrants’ constraints of travel were negative related with immigrants’ domestic travel intention.
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