國民小學校長品與教師工作滿意度關係之研究

A Study on the Correlation of Elementary School Principal Brand and Teacher Job Satisfaction.

洪碧伶(Bi-Ling Hung)

指導教授 ： 葉連祺

國立暨南國際大學/教育學院/教育政策與行政學系/碩士(2007年)

https://doi.org/10.6837/NCNU.2007.00076

摘要

本研究旨在探討國民小學校長品牌與教師工作滿意度之關係。經由文獻探討，整理出品牌、校長品牌與工作滿意度的理論基礎與相關概念，進而設計出「國民小學校長品牌與教師工作滿意度現況」評估量表，抽取台灣地區23縣市324所國民小學教育人員，共972人進行問卷調查，有效樣本405份，回收率為42%。運用描述統計、t考驗、單因子變異數分析、積差相關等統計方法進行分析，獲得研究結論如下：
一、國小教育人員知覺校長品牌現況良好，以「行政經營能力」最受重視。
二、國小教育人員知覺教師工作滿意度屬中上程度，其中以「校長領導」的滿意度最高。
三、年齡較長、服務年資較深、擔任校長、大學畢業的教育人員其對校長品牌的知覺較高。
四、男性、年齡較長、服務年資較深、擔任校長、研究所畢的學校教育人員對教師工作滿意度較高。
五、國小校長品牌與教師工作滿意度呈中度正相關。
依據上述結論，本研究提出以下建議：
一、對國小校長的建議
(一) 校長應提升對「校長品牌」的了解，並塑造個人品牌
(二) 校長宜以「行政經營能力」的提升，做為建立校長專業品牌形象的目標
(三) 校長宜鼓勵並提供教育人員進修與升遷機會，以提升其工作滿意度
(四) 校長宜提升年輕、資淺教育人員對校長品牌及工作滿意度的感受
(五) 宜針對不同職務人員採取適當提升校長品牌及教師工作滿意度的策略及措施
二、對教育行政主管機關的建議
(一) 在校長儲訓課程中安排建立「校長品牌」的專業訓練課程。
(二) 重視提升校長行政經營能力。
(三) 充分授權學校，給予校長更多辦學自主空間及發展個人品牌機會。
(四) 辦理優質品牌校長認證，全面提升國民小學經營績效。
(五) 實施教師分級制度，提升教師工作滿意度。
三、對後續研究者的建議
(一)擴大研究範圍
(二)選取更多利害關係人為調查對象
(三)採用多元研究方法

關鍵字

品牌 ； 工作滿意度 ； 校長品牌 ； 教師工作滿意度

並列摘要

The purpose of this study was to investigate the correlation of principal brand image and teacher job satisfaction in elementary schools. According to literature review, some basic concepts and theoretical bases of the teacher job satisfaction and principal brand were proposed and a scale to assessment the teacher job satisfaction and principal brand in elementary school were also developed. And 972 school educators were randomly selected from 324 elementary schools in 23 counties in Taiwan that 405 person were as valid samples to study. The data were analyzed by descriptive statistics, t-test, one way ANOVA, and Pearson product-moment correlation.
Some conclusions were stated as follows:
1. The elementary school staff had good awareness on principal brand, and the competence of school operation was most emphasized by staff.
2. The elementary school educators had an above average degree of teacher job satisfaction, and the level of satisfaction on principal’s leadership was the highest.
3. The educators who were elder, seniority, principal, or possessing undergraduate degree had higher perceptions on principal brand.
4. The educators who were male, elder, seniority, principal, or possessing the master’s degree had higher perceptions on teacher job satisfaction.
5. There was a positive medium correlation between the principal brand and teacher job satisfaction.
Furthermore, some suggestions were proposed below.
For the principals:
1. Principal should understand more on principal brand and strive to build his/her unique brand.
2. The goal of the principal’s professional brand image should base on the advancement of their administration/management ability
3. Principal should encourage their staff to attend in-service training and gave more opportunities to promote his/her post.
4. Principals should let teachers who were young and less experience in work have higher perceptions on teacher job satisfaction and principal brand.
5. There should implement adequacy supporting strategies and actions to staff with different positions.
For the educational administrative authorities:
1. How to establish principal brand could arrange in principals’ pre-service training programs.
2. The principal’s competence to operate school well should be emphasized.
3. Principals should be more authorized and anatomy to operate their schools.
4. To qualify excellent elementary school principal brand could be considered.
The teacher career ladder system might be consider to promote.
For the future researchers:
1. The samples to study should be expanded.
2. More stakeholders could sample as subjects.
3. More various research methods could be used.

並列關鍵字

brand ； job satisfaction ； principal brand ； teacher job satisfaction.

參考文獻

一、中文部份

余景達（2002）。國民小學學校本位管理與教師工作滿意度關係之研究。國立台中師範學院國民教育研究所碩士論文，未出版，台中。

吳玟琪（譯）（2000）。L. B. Upshaw著。建立品牌識別。台北：台視文化。

吳建（2005）。校長是學校的第一品牌。2007年3月10日，擷取自http://www.qtedu.net/jygl/dhjs/xzdw/200607/50507.html

吳璧如（1990）。國民小學組織文化與組織效能關係之研究。國立高雄師範學院教育研究所碩士論文，未出版，高雄。