居民態度對社區觀光發展之探討-以桃米生態村為例

Residents’ Attitude toward Tourism Development：Case of Taomi Ecological Village in Puli

余爭宜(Cheng-Yi Yu)

指導教授 ： 葉家瑜

國立暨南國際大學/管理學院/經濟學系/碩士(2009年)

摘要

二十一世紀是個追求永續發展的世紀，從全球性的角度來看，「生態旅遊」無疑是當前世界各國在追求「永續發展」行動中的一組重要經驗。「生態旅遊」的基本訴求不僅涵蓋了環境保護之「生態永續」以及旅遊產業發展之「經濟永續」，在實務的操作上，其亦強調地方社會網絡的動員，因此更涵蓋了「社會永續」中的社區參與及營造。因而從提升社區生活與環境品質、減低負面觀光衝擊以及維繫社區長期福祉所建構出以社區為核心的生態旅遊發展模式，即為達成永續發展目標之ㄧ重要關鍵。本研究以社區永續發展為目標，研究桃米生態社區之居民對社區發展生態旅遊之觀光開發所持有態度，以期藉由本研究之結果，歸納出提振居民態度，促使社區永續發展之策略。
經由卡方檢定、t檢定、單因子變異數分析之結果顯示：居民個人基本背景屬性將會影饗居民對於社區發展生態旅遊之觀光開發所持態度。另將居民態度組成構面與「願支付公基金」進行t檢定，藉由分析結果得知，影響公基金支付與否於居民態度組成構面之重要因素：桃米生態社區應藉由居民個人背景屬性對態度之影響，著重於提升居民參與社區舉辦之活動或發展協會之意願，於發展過程中重視其居民生活隱私且將其公基金之收入用於照顧社區弱勢居民、維護社區的環境與營造並適度調整講解員之回饋公基金比例，以提振居民態度、提升支付公基金之意願，進而追求桃米生態社區之永續發展。

關鍵字

居民態度 ； 生態旅遊 ； 社區 ； 永續發展

並列摘要

The 21st century is the century pursuing for sustainable development worldwide. “The eco-tourism” is undoubtedly one of the most important experiences. The definition of “Eco-tourism” is not only including the environmental protection for “ecological sustainability,” as well as the development of tourism industries for “economical sustainability.” In practice, it also emphasizes the integration of society networks and encourages the community participation and development for “social sustainability.” Thus, in order to enhance community life and the environmental quality, to minimize negative tourism impacts, as well as to maximize community benefits in the long run, it is important for communities to establish a community-based ecotourism development pattern to achieve those sustainable development targets. This study, taking the community sustainable development as the goal, tries to figure out the Taomi Ecological Village residents’ attitude toward tourism development. Accordingly, this study is able to propose appropriate strategies that alter and inspire the residents toward cooperation and participation for the community’s best wellbeing.
The findings demonstrate that the attitude toward tourism development is affected by the residents’ socio-economic characteristics. By chi-square test, t-test, and one-way ANOVA analysis, the results show that: the community can effectively change residents’
attitudes according to their socio-economic characteristics by improving residents’ interests on joining community organization or activities, and protecting their living privacy. Besides, the community can utilize the public fund on taking care of the weakness, maintaining their environmental resources and constructions and adjusting the feedback rate from tour guiding services to alter and inspire the residents’ attitude toward cooperation and participation for the community’s best in the long run.

並列關鍵字

resident’s attitude ； ecological tourism ； community ； sustainable development

參考文獻

ㄧ、中文文獻

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