- 學位論文
文化價值觀的變遷—從Hofstede開始
The Changes of Culture Values: Starting from Hofstede’s Research
摘要
文化價值觀近年來一直是國際企業熱門的研究議題。但很多跨文化研究並未考慮變遷的因素。本研究採用Hofstede（1980）與House等（2004）兩個相隔二十多年的研究，比較五個價值觀構面的國家相對位置改變。再以台灣為例，用質性與社會指標資料來判斷台灣文化價值觀之變遷。 本研究發現，單憑Hofstede與House的研究不足以解釋單一國家價值觀的變遷，只能看出各價值觀國家相對位置之變化。以指標詮釋模型進行深入討論時，可補強量化資料的不足，觀察單一國家的文化價值觀變遷，但是否正確的解讀資料也會影響結果。以Hofstede的價值觀構面來分析，台灣這幾年的價值觀變遷，包括：權力距離降低、個人主義高漲、女性主義崛起、不確定性規避程度提升、更成就導向，及較遠離長期導向。
並列摘要
Culture values have been hot issues in international business recent years. However, many cross-cultural researches did not take value shifts into consideration. This study adopt the researches of Hofstede (1980) and House et al (2004), trying to compare the changes of the countries’ relative positions in the five value dimensions. Ultimately, we select qualitative data and social indicators to judge the value changes in Taiwan. The study has generalized that the comparisons of Hofstede and House et al are not enough for us to understand the value transformation of a single country. The indicator-interpretation model can be a supplement to quantitative data analyses. Besides, how the scholars explain indicators precisely will influence the conclusions. According to Hofstede’s dimensions, Taiwan social changes these years are as following: Taiwanese tend to be lower in power distance, long-term orientation, and masculinity, while we seem to be higher in individualism, uncertainty avoidance, and performance orientation.