新藝術風格運用於髮型設計之研究

從社會趨勢及經濟發展的觀點來看，美髮造型行業繼房地產、汽車、電子通訊、旅遊之後已經成為中國新興經濟體中的第五大熱門產業；其巨大的商機已經使得美髮造型經濟成為研究焦點。本研究從新藝術發展的時代背景出發，研究新藝術在設計造形中的表現形式，線條美感及象徵意義。本研究分為三個面相；整合新藝術、美髮造型和視覺構成等三方面要素，結合設計史、時尚造型和視覺傳達的觀點，進行深入的研究分析。目標透過視覺影像的設計創作結合攝影呈現跨領域的視覺美感。研究方法上利用個案調查、文獻分析、內容分析等方法來解析新藝術海報中女性髮型的形式，探討美髮造型的美感和視覺張力。在案例採樣上列舉新藝術代表性的設計大師作品，以阿爾豐斯‧慕夏（Alphonse Maria Mucha），亨利‧土魯斯‧羅特列克（Henri de Toulouse-Lautrec），古斯塔夫‧克林姆（Gustav Klimt）等三位以女性為主體的新藝術設計創作巨匠的作品為主。研究成果將解析、實驗並體現其新藝術設計元素在美髮造型視覺上的可能性。期待研究的成果能提供未來美髮造型產業在設計表現、構圖和視覺美感的參考，創造出新的美髮造型時尚風潮，提供更具魅力的視覺誘惑。

關鍵字

新藝術；時尚；髮型

並列摘要

From the point of view on social trend and economic development, the business of fashion beauty has become the fifth popular industry in China, which after real estate, motor, communication and travel business. The huge opportunity of market has made the fashion beauty business become the focus. In this research, the study focuses on the background of Art Nouveau. The Art Nouveau presentation style, aesthetic of lines and symbolic meaning will be analyzed and discussed in the research. There are three aspects in this research: Art Nouveau, hair style and visual composition. The history of design, fashion beauty style and visual communication will be also integrated and studied in this research. The final goal is represent the visual aesthetic with creative design and photography. The research methods will be practiced by case study, literature review and content analysis to investigate the female hairstyle and visual communication in Art Nouveau posters design. The three major Art Nouveau maters’ artworks will be discussed here as the case studies, such as Alphonse Maria Mucha, Henri de Toulouse-Lautrec, Gustav Klimt. The results will present the possibilities creative design of hair style by using the visual elements of Art Nouveau. In the end, the research expects to provide the new, dazzling and creative style of visual design for future fashion beauty business.