表演藝術海報對青少年美感判斷與觀賞表演藝術動機之影響

The Influence of Performing Arts Posters on Adolescents' Aesthetic Judgement and Their Motivation of Watching Performing Arts

彭雅芳(Yi-Fang Peng)

指導教授 ： 伊彬

國立臺灣師範大學/藝術學院/設計研究所在職進修碩士班/碩士(2010年)

摘要

當今台灣社會的表演藝術活動蓬勃發展，青少年的消費行為、生活型態與價值觀因視覺環境的改變，有著和過去很大的差異，在城鄉與地域的不同亦可能造成差距。倘若能了解青少年在圖像的審美判斷與喜歡偏好傾向，並給予適當的引導相關知識與資訊，或許能影響、甚至提高青少年對於相關藝文活動的喜好、興趣。基於以上動機，本研究欲了解性別、地域、海報表現形式、海報主題等變因在青少年欣賞表演藝術海報時的影響。研究者篩選兩廳院1234張表演藝術海報，做為視覺刺激物。以台北縣與雲林縣地區各２所國中，平均14.86歲國中男生89人；女生88人為研究對象。研究設計為 2（性別）× 2（地域）× 3（主題內容）× 3（表現形式）之實驗，要求參與者觀看刺激物海報後回答對該海報的審美判斷、喜好偏好、與欲觀賞程度等問題。所獲得之資料以描述性統計、多因子變異數分析、與 Pearson 積差相關係數等統計方法分析，研究結果發現：
1. 不同地域、性別之青少年對於表演藝術海報的看法有顯著的差異。
2. 北部青少年喜愛各類型表演藝術海報和願意觀賞演出的動機，皆顯著高於南部青少年。
3. 女性青少年認為表演藝術海報深具美感，且喜愛，甚至提升觀賞演出動機的感受皆明顯高於男性青少年，北部女性青少年對此感受尤其明顯。
4. 青少年認為表演藝術海報具美感且喜歡之間有很高的顯著關聯；但是，因為海報美，而引起觀賞的動機之間，只有低度顯著的相關。
5. 對此美感判斷與喜歡偏好；美感判斷與被影響程度欲觀賞間的相關性，南部青少年比北部青少年更緊密；女性青少年比男性青少年更緊密。

關鍵字

城鄉差距 ； 性別 ； 青少年 ； 表演藝術海報 ； 美感判斷 ； 喜歡偏好 ； 觀賞動機

並列摘要

In the past decades, there has been a dramatic change in the consumer behavior, lifestyle and values of adolescents, because of the development of visual environment and urban-rural gap. In the same time, many activities of the performing arts have been made. It is supposed that a better understanding of the preference and aesthetic judgments of adolescents in pictures, as well as cultivating the related knowledge to them may contribute to enhance their liking and interest of arts activities. In lights of these concerns, this article is intended to understand the influential variables of gender, geographical region, poster style and subject when adolescents viewing performing arts posters. A 2(gender)×2(region)×3(subject matter)×3(expressing form) mixed design was employed. one thousand two hundred and thirty-four posters of performing arts ewre performing arts posters were selected as visual stimuli to this study. A total of 177 adolescents, including 89 males and 88 females, were recruited from four junior high schools in Taipei and Yunlin Counties. The participants, their average age was 15, were asked to answer the degrees of aesthetic judgment and preference about the posters, and explain a series of questions such as the motivation of participation. Descriptive Statistics, multiple analyses of variances, and Pearson correlations were used to analysis the collected data. The finding results were as follows:
1. A significant difference of viewpoints about arts poster between regions and genders was found.
2. The scores of various styles and participating motivation of the adolescents in Taipei were significantly higher than those in Yunlin.
3. Adolescent females hold that the performing arts posters were more beautiful and likable and had a higher participating motivation than adolescent males did.
4. Aesthetic and liking of adolescents showed a significantly high correlation. However, beauty of posters and motivation of participations revealed a low correlation.
5. The relationships between Aesthetic judgment and preference, as well as participating motivation of the adolescents in Taipei were stronger than those in Yunlin.

並列關鍵字

geographical region ； gender ； adolescent ； performing arts poster ； aesthetic judgment ； preference ； participating motivation

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