數位影像拼貼手法之創作研究 以時尚海報設計為例

劉夢燕

指導教授 ： 張柏舟

國立臺灣師範大學/藝術學院/設計研究所在職進修碩士班/碩士(2005年)

摘要

近代藝術發展中，數位影像突破了傳統實體媒材的限制，帶來前所未有的技術革命以及充滿想像的未來。以平面設計的領域來說，雖然數位影像具有多元的呈現形式，但其創作發展仍多延續各項傳統的創作技巧，並在已有的基礎上予以強化，以展現更強烈的視覺張力。拼貼即為其中經常出現的創作方式，本研究的主要目標即是以新的方式運用拼貼技巧，並建立一種可供參考的數位影像創作模式。
受益於電腦科技以及網路的快速發展，數位影像已經成為一種融入大眾生活的藝術表現形式，與當下生活相關的影像素材在網路上垂手可得，也因此豐富了拼貼所能運用的素材。但這其中仍存在著許多問題，例如：拼貼表現的本質及其目的為何? 如何透過拼貼呈現能引發讀者認同的廣告圖像? 本研究試圖以文獻探討的方式，研究、歸納進而導出結論。而在創作過程中可能因為挪用、複製等手段而引發的著作權問題，本研究也透過對現今數位影像創作關係的觀察，進一步提出看法與建議。
時尚與生活風格以及大眾的認同息息相關。而現今時尚海報為了強調商品本身的質感，仍多以華麗的攝影手法製作。因此本研究試圖以研究中所導出的結論運用於時尚海報設計中，大量運用取自生活中的時尚元素進行數位影像拼貼創作，建構出呈現時尚風格本質及意涵的海報圖像，以作為相關創作參考。

關鍵字

數位影像 ； 拼貼 ； 時尚 ； 海報 ； 設計

並列摘要

In the recent history of art development, digital images broke through the traditional entity material limit; it brings the unprecedented technological revolution as well as fills the imagination of future. In the design domain, although variety present is one of characteristics of digital images, but its development still continued traditional artistic technique, and extend the well-known theories to express greater visual tension. Collage is one of the most uses techniques in creation. The aim of this study is to establish a creation pattern, which use digital image and apply collage in a new way.
Profit from the fast progress of computer technology and Internet, the digital image has become an art expression form of mass life. The life-correlated materials are easily found on Internet. Thus enriched the material that can be manipulated in collage. But many issues remain to be addressed, for example: What is the essence and aim of applying collage? How to draw out audience’s sympathetic responses in the poster design that use collage? Literature Review is used in this study, to research; conclude; and conduct conclusion. Moreover this study also propose opinions and suggestions of copyright issue which is produced in appropriate and duplicate process, through the observation of creation relationship on Internet.
The fashion and lifestyle is closely linked to masses identified. Most fashion posters apply gorgeous photography technique to demonstrate the material sense of product itself. Thus this study try to apply the research conclusion to fashion poster design, apply collage with digital images and great quantity of fashion materials in everyday life, to establish poster style that presents the essence and significance of fashion.

並列關鍵字

Digital Image ； Collage ； Fashion ； Poster ； Design