數位科技產品意象語彙與造形之對應分析

Analysis of Correspondences between Semantic Differential and Pattern Molding of Hightech Products

李欣姿(Shin-Tzu Li)

指導教授 ： 吳千華

國立臺灣師範大學/藝術學院/設計研究所/碩士(2000年)

摘要

摘要
在數位科技產品功能與使用型態成熟之前，人類心理的認知與生活形態的變化，對於新產品的設計方針會有莫大的影響。一個新的設計語言正在數位科技的傳輸中逐漸的成形，而我們在數位科技產品設計的觀念上，應如何調適以符合新世紀的需求是本研究想探討的部分。
此外，本研究更以檢討設計成果的方法，企圖導正設計人流於主觀的見解，透過實驗的數據與結果適當的加入多數客觀的想法與理念。讓設計的結果更趨近使用者的心理層次，並讓設計師檢視自身所希望傳達的效果是否與使用者達成完善的溝通結果。
為研究上述之問題，本研究第一階段將以現今市場佔有率最高的數位科技產品為主要之研究目標，並採用問卷調查方式進行探討。透過問卷調查歸納出，使用者期望的前五項數位科技產品造形意象語彙。第一階段，以使用者所選出的語彙進行因素分析，簡化並萃取造形語彙因子，並以此因子為設計時的依據，進行實際案例的設計，最後在設計完成之後，再次進行SD法（語意差異評量）。藉由語意差異量表的調查，探討上一造形設計的成果是否符合使用者的心理認知。經由此方法以驗證設計的結果。
本議題之研究使我們得以探討使用者與設計師之間對於造形意象詮釋之基本認知，其有助於縮小兩者間對產品的認知差距，使產品設計之結果能更符合一般使用者所期望。

關鍵字

產品意象語彙 ； 語意差異評量SD法 ； 因素分析 ； 數位科技產品

並列摘要

Abstract
Prior to the maturation of function and operation of high-tech products, users’ psychological comprehension and variation of lifestyle will have great influence on the design guidelines for new products. A new design language is now forming in the high-tech communication. The adaptability to this current becomes the key component in the design aspect.
Furthermore, this study carries out the method of reviewing finished products. It attempted to direct the designers’ viewpoint into the appropriate way. Numerous objective opinions are added into the design process via the experimental and investigated information. It is desired that results could tend to the inner part of users. Designers could also review the communication results between the concept of designers themselves and users.
In the first stage, the objects of study are the high-tech products that have the high market share. The first five pattern languages of high tech design are concluded in this study by way of questionnaire results. In the following stage, factor analysis of those selected pattern languages are carried out to get the pattern factors. We proceeded to the practical cases in accordance with those factors. Semantic Differential Assessment is performed to investigate the results and check if they satisfy the mentality of users or not.
This study examines the fundamental concept of annotation of molding of users and designers. The result would be contributive to reduce the concept difference between users and designers and make products answer the requirements of general users.

並列關鍵字

semantic language ； Semantic Differential Assessment ； high-tech product ； factor analysis

參考文獻

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