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  • 學位論文

促進組織創造力要素與其策略之研究—以個案公司為例

A Study of the Factors and Strategies of Facilitating Organizational Creativity: The Case of Manufactoring Corporation

指導教授 : 方崇雄
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摘要


本研究主要目的在探討促進組織創造力要素與其策略之議題。本研究採質的個案研究法進行,在研究設計上採單一個案設計,透過深度訪談的方式進行資料的蒐集,在研究過程中研究者共訪談了個案公司六位同仁,訪談後將訪談內容轉錄為逐字稿,並進行資料的處理與分析,最後得到以下結論: 一、促進組織創造力之六項要素:(一)組織文化;(二)領導階層;(三)工作環境;(四)溝通管道;(五)激勵措施;(六)資源提供 二、組織文化方面促進組織創造力之策略:(一)建立創新理念;(二)建立對創造力的正面觀點;(三)重視員工的長期貢獻;(四)重視組織創造力的推動;(五)運用制度以推動組織創造力;(六)運用經營手法以推動組織創造力;(七)運用機制以形成組織創造力文化。 三、領導階層方面促進組織創造力之策略:(一)各階層主管重視與員工的交流;(二)各階層主管重視推動組織創造力的必要性;(三)高階主管要建立推動組織創造力的決心;(四)高階主管要具備促進組織創造力的態度;(五)高階主管以實際行動推動組織創造力;(六)高階主管應建立員工應變的觀念;(七)高階主管引導員工激發新的想法;(八)中階主管具備促進組織創造力的能力;(九)中階主管要激發員工產生新的想法。 四、工作環境方面促進組織創造力之策略:(一)建立舒適的工作場所;(二)建立專案導向的工作方式;(三)建立團隊模式以激發員工想法;(四)建立員工可以提出新想法的各種管道;(五)建立制度作法以培養員工激發想法的習慣;(六)建立不同的提案型態讓員工提出新想法;(七)建立回饋機制以展現對員工想法的重視;(八)建立員工能激發想法的工作觀念。 五、溝通管道方面促進組織創造力之策略:(一)建立良好的溝通氣氛;(二)建立多元化的溝通管道;(三)透過溝通管道讓公司與高階主管傳達創造力相關訊息;(四)透過溝通管道讓員工之間激發新的想法;(五)透過溝通管道讓員工向公司表達意見。 六、激勵措施方面促進組織創造力之策略:(一)建立激勵措施以營造促進組織創造力的環境;(二)建立激勵制度;(三)以實質的獎勵激勵員工;(四)以建立員工榮譽感的方式激勵員工。 七、資源提供方面促進組織創造力之策略:(一)運用制度整合資源; (二)建立員工”主管與同仁”就是資源的觀念;(三)提供員工激發想法的時間;(四)提供進行創造力相關活動的空間;(五)提供進行創造力相關活動的經費預算;(六)提供促進資訊溝通的設施、設備;(七)提供觀摩創造力相關活動的機會;(八)提供教育訓練的機會;(九)提供知識管理系統促進組織創造力。

並列摘要


The purposes of this study were to explore the important issues of the factors and strategies of facilitating organizational creativity.The research method employed was single case study of the qualitative research. The data was collected by in-depth interviews. In the process of the research, the author interviewed with six co-researchers in the corporation. After the interviews, the author coded the tapes into word processor files. Then, we can get the findings of the study as follows: 1. There are six factors of facilitating organizational creativity. The six factors are as follows: (1) organizational culture, (2) leadership of the corporation, (3) working environment, (4) channels of communication, (5) stimulating measures. (6) supplied resources. 2. There are seven strategies in organizational culture, including: (1) setting up the goal to innovate, (2) holding the positive concepts of creativity, (3) valuing the long-term contribution of employees, (4) valuing the organizational creativity drive, (5) establishing a system to implement the organizational creativity, (6) implementing the organizational creativity with technique, (7) forming the creative culture with mechanism. 3. There are nine strategies in leadership in corporation, including: (1) valuing the communication with employees, (2) valuing the necessity to implement the organizational creativity, (3) top managers should have determination to implement the organizational creativity, (4) top managers should have the positive characteristics to implement the organizational creativity, (5) top managers should take actions to implement the organizational creativity, (6) top managers should emphasize the concept of changes, (7) top managers should guide the thoughts of employees, (8) supervisors should have capability to facilitate organizational creativity, (9) supervisors should encourage their employees to think. 4. There are eight strategies in working environment, including: (1) building up a comfortable working place, (2) establishing a case-oriented working mode. (3) using group mode to encourage the thoughst of employees, (4) building up various channels for employees to propose new ideas. (5) cultivating employees’ thinking behavior through a system. (6) employee can propose their ideas in different modes. (7) valuing the ideas of employees by feeding back. (8) establishing the working concept to encourage the thoughts of employees. 5. There are five strategies in channels of communication, including: (1) building up a free channels of communication, (2) building up various channels to communicate, (3) top managers can deliver the information about creativity through the channels, (4) employees can share their thought with each other, (5) employees can present their ideas to top managers. 6. There are four strategies in stimulating measures, including: (1) building up the stimulating measures to facilitate organizational creativity, (2) building up a motivation system, (3) stimulating employees with rewards, (4) stimulating employees by honoring. 7. There are nine strategies in supplied resources, including: (1) integrating resources through a system, (2) building up the concept of colleagues are resources, (3) providing employees enough time to generate ideas, (4) providing room to hold the creative activities, (5) providing budget to execute creativity, (6) providing equipments to communicate, (7) providing opportunities to inspect and learn from each other's work, (8) providing trainng opportunities, (9) building up the knowledge management system.

參考文獻


張春興(1989)。張氏心理學辭典。台北:東華
Authur, B.V.(1992/1994).Idea Power:Techniques & Resources to Unleash the Creativity in Your Organization.
Maxwell, J.A.(1996/2001).Qualitative Research Design: An Interactive Approach.
Nelson, R. (1990). The Creative Corporation.
Oliver,R.W.(1999/1999).The Shape of Things to Come:seven imperatives for winning in the new world of business.

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