影響團隊創造力因素之研究-以廣告業為例

A Study of the Factors Effecting Team Creativity: the Case Study of Advertising Teams

錢毓琦(ChienYuChi)

指導教授 ： 方崇雄

國立臺灣師範大學/科技學院/工業科技教育學系/碩士(2001年)

摘要

本研究主要在探討影響團隊創造力之因素，研究方法上採取質化研究之個案研究方法，在研究設計上採用多重個案整體性的研究，以半結構式訪談進行資料的蒐集。首先，先透過文獻探討，了解影響團隊創造力因素的相關理論；其次，依據本研究目的及文獻探討資料形成訪談綱要，再選取個案對象進行訪談，共訪談五個廣告團隊，十一位創意人員。在訪談後將錄音資料轉謄為訪談逐字稿，根據訪談逐字稿進行分析，最後得到以下結論：
一、影響團隊創造力因素可分為六大要素：(一)個人特質；(二)團隊組合；(三)創造過程；(四)組織文化；(五)工作環境；(六)客戶特性。
二、個人特質方面影響團隊創造力的因素：(一)個人的人格特質；(二)個人的專業知能；(三)個人的生活經驗。
三、團隊組合方面影響團隊創造力的因素：(一)團隊領導人的專業能力；(二)團隊領導人的領導風格；(三)團隊組成特性；(四)團隊成員彼此間的關係。
四、創造過程方面影響團隊創造力的因素：(一)團隊創造的歷程；(二)團隊創造的技術；(三)團隊創造的原則。
五、組織文化方面影響團隊創造力的因素：(一)公司的使命；(二)工作氣氛；(三)激勵激勵創造力的作法；(四)企業流程的支援。
六、工作環境方面影響團隊創造力的因素：(一)公司的制度；(二) 公司的硬體設備。
七、客戶特性方面影響團隊創造力的因素：(一)客戶對創造力的態度；(二)客戶商品的特色。

關鍵字

團隊 ； 創造力 ； 團隊創造力 ； 創造性團隊

並列摘要

The purposes of this study were to explore the important issues of the factors that effect team creativity. The research method adopted was the case study of the qualitative research and the data was collected by in-depth interviews. In the process of the research, the author interviewed with five advertising teams, including eleven co-researchers.
According to the analysis of the research data, we can get the findings of the study as follows:
1. There are six factors effecting team creativity: (1) personal characteristics, (2) team characteristics, (3) creating process, (4) organizational culture, (5) working environment, (6) characters of team tasks.
2. There are three factors of personal characteristics effecting team creativity, including: (1) personality, (2) professional abilities, (3) life experiences.
3. There are four factors of team characteristics effecting team creativity, including: (1) professional abilities of the team leader (2) leading styles of the team leader (3) elements of team composition (4) the relationship among the team members.
4. There are three factors of creating process effecting team creativity, including:(1) team creating procedure (2) team creating technique (3) team creating principle.
5. There are three factors of organizational culture effecting team creativity, including: (1) corporation mission (2) working atmosphere (3) the way to motivate creativity (4) the supporting business processes.
6. There are two factors of working environment effecting team creativity, including: (1) the corporation systems (2) the corporation facilities and equipment.
7. There are two factors of characters of customers effecting team creativity, including: (1) customers’ views towards creativity (2) traits of goods.

並列關鍵字

Team ； Creativity ； Team creativity ； Creative team

參考文獻

McMillan J. H. (1989/1994). Qualitative research in education..

Robbins, S.P.(2001/2001). Organizational Behavior.

Yin, R.K.(1994/2001). Case study research.

Nelson, R.(1990). The creative corporation.

Bennis, W. & Biederman, P.W. (1998/2000). Organizing genius: the secrets of creative collaboration.