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  • 學位論文

台糖公司開發休閒產業與經營策略的時空

The metamorphic of time and space in the development og recreation industry and operation strategy by Taiwan Sugar Inc.

指導教授 : 蔡文彩
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摘要


摘 要 我國國營事業,目前正面臨企業內部改造與轉型,政府為幫助企業解決投資障礙,並配合經濟建設的需求,對擁有龐大土地資源之台糖公司,近年來積極從事土地開發與多角化經營,尤其以發展「休閒產業」最為顯著。台糖公司至今已開發完成或正在規劃中之休閒產業,對台灣地區觀光遊憩資源之環境與市場供給面,所造成之衝擊與影響,將扮演著極關鍵性之角色。 本研究主要探討台糖公司在各種時空之政經環境影響下,糖業發展之背景、土地開發的歷程、產業轉型及多角化經營,並對其發展休閒產業類型之區域特性及經營策略加以分析。除探究目前已從事或擬將土地規劃、開發為休閒產業者外,並以較具代表性的主要開發個案,例如已完成營運型之尖山埤江南渡假村、月眉觀光糖廠、月眉大型育樂園區等,作為主要個案調查與研究樣區,探索其經營策略並加以評析。 本文希圖從上述這些研究對象中,了解台糖公司土地開發歷程中,其休閒產業發展之脈絡,更進一步掌握台糖公司休閒產業的開發模式、機制與開發類型;最後歸納分析其在台灣中部、南部、東部及北部等地區之空間分布狀況與發展特性。另以地理學的角度,探討這些休閒產業之經營策略和主要經營型態的時空演變歷程,以及對其未來發展趨勢;文中並提出一些建言,以供經營者發展策略之參考。 關鍵詞:台糖公司、土地開發、休閒產業、企業轉型、經營策略、時空演變。

關鍵字

土地開發 休閒產業

並列摘要


The metamorphic of time and space in the development of recreational industry and operation strategy by Taiwan Sugar Inc. Abstract The state-owned enterprise in Taiwan have faced a complete internal reform and transformation. In order to assist the enterprises to rid their investment barriers and meet the various demands in Taiwan’s economy, the government has encouraged Taiwan Sugar Inc. , a company with vast land resources in Taiwan, to get involved in land development and diverse management in recent years. Among all actions taken, the development in “recreational industry” is the most obvious one. Both the projects which have been completed and under planning have brought much impact and influence to Taiwan’s tourist industry in both the overall environment and the market supply. As a result, Taiwan Sugar Inc. will play a key role in the tourist and recreational industry. This research mainly explores the developmental background of Taiwan Sugar Corporation in the sugar industry in different time frames. The research also covers the process of land development, its industrial transformation and diverse management. The researcher has also further analyzed the regional characteristics and the business management style of Taiwan Sugar Inc. , In addition to the currently developing or the planned land development, the researcher has chosen a few representational projects such as Jianshanbei Jiangnan Resort, Yamay Sightseeing Sugar Mill, and Yamay Resort to be the targets of survey and research to further understand and assess their operation strategy . This paper hopes to understand the developmental stages of Taiwan Sugar Inc.'s recreational industry through the targets mentioned above. Furthermore, with the understanding of Taiwan Sugar Corporation's recreational industry, the researcher will gain the knowledge about the developmental pattern, mechanism and types of Taiwan Sugar Inc. Finally, the data will be analyzed and synthesized to understand the distribution and developmental characteristics of different regions in Taiwan including the central, southern, northern and eastern parts of Taiwan. Moreover, from the geographical points of view, the researcher will explore the developmental stages of these targets in order to know their changes in different time frames regarding their business management styles and management patterns. This paper will also provide some suggestions for the company as future references in policy making. Key words: Taiwan Sugar Inc. , Real Estate Development , recreational industry, industrial transformation, Operation Strategy, metamorphic of time and space.

被引用紀錄


薛佳如(2007)。台糖公司停閉糖廠土地與資產再利用之研究〔碩士論文,國立臺北科技大學〕。華藝線上圖書館。https://doi.org/10.6841%2fNTUT.2007.00265
周世忠(2011)。雲林縣華山地區民宿休閒產業經營策略之研究〔碩士論文,國立臺灣大學〕。華藝線上圖書館。https://doi.org/10.6342%2fNTU.2011.01057
楊光庭(2007)。臺灣光復後社會變遷對休閒活動的影響之研究〔碩士論文,亞洲大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0118-0807200916280352
鄧秀美(2009)。客家文化休閒產業發展之研究:以桃園縣新屋鄉為例〔碩士論文,元智大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0009-0707200916342300
王儷倩(2012)。台糖生物科技創新經營策略之探討〔碩士論文,國立臺北大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0023-3008201217141100

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