高中生使用Blog行為之研究－以宜蘭高商為例

A Study of Blog User Behavior of High School Students- A Case Study on National Ilan Commercial Vocational High School

鄭勝雄

指導教授 ： 陳昭珍

國立臺灣師範大學/教育學院/圖書資訊學研究所/碩士(2007年)

摘要

本研究旨在瞭解高中學生的Blog使用行為。主要目的包括：一、瞭解高中學生使用Blog之行為。二、分析並比較不同性別、不同年級、不同科別，和學業成績在Blog使用行為上有無差異。三、根據研究結果提出建議。

為達上述目的，本研究採用文獻分析法與問卷調查法兩種研究方法。其中問卷調查法所採用之研究工具為自編之「Blog使用者行為之問卷調查」。研究對象為宜蘭市宜蘭高商的一至三年級學生。抽樣人數共1764人，共計回收有效問卷1529份。調查所得之資料以百分比次數分配與卡方考驗等方式進行統計分析。

研究結果發現，Blog使用者：在性別上以女性居多，年級上則多集中在三年級，「資料處理科」的學生較多為Blog使用者，學業成績大多為中等，網際網路使用的年資平均為5.8年，平均每日上網時間為2.24小時；平均每天使用 Blog 時間則為1.13小時，接近每日上網時間的一半。有七成的受測者已有 Blog 使用經驗，其中，具使用經驗者，也有接近七成五的使用者曾製作過個人Blog。使用者多半是由我的最愛或書籤來連結至Blog；在使用主題上的選擇較為分散、多元，以「校園生活」為最多；瀏覽類型多偏向和使用者有所熟識者的 Blog。主要使用原因多為「抒發情感」，「瀏覽」是使用者最常使用的方式。所使用的功能，多以版面修改功能為主。四成三以上的人都是認為Blog的影響為「普通」，且認為在「人際互動」上能帶來正面影響。使用者使用Blog的頻率上，明顯略短，平均每週使用 6 次以下者將近七成五。

Blog 的使用原因，較會因為使用者背景之不同而有所差異。不同背景之使用者，在使用頻率上則是相似，並無顯著差異。容易造成 Blog 使用差異的使用者背景因素，依計數高低依序為：性別、科別和學業成績、年級。顯示男女性別的不同，是造成最多使用差異的因素。不同年級的學生在使用Blog的行為上，則沒有太大不同。

最後，根據本研究結果、後續研究參考方向，提出使用者應善用具回饋機制的「推薦網站」功能來找到優質的Blog內容、教師與學生可活用Blog於不同領域，以及研究對象可持續關注並擴展至其他教育層級等三方面的建議。

關鍵字

部落格 ； 使用者行為 ； 使用者研究 ； 網路使用者研究

並列摘要

The purpose of this research was to explore the behavior of the blog users of high school students. The main goals include: first, to understand the behavior of the users of the high school students when using blog; second, to analyze how factors like gender, grade level, department, and academic achievement influence the behavior of students in using blog; third, to propose suggestions based on the research.

In order to obtain the above goals, this research adopted the techniques of the literature review and questionnaire survey. The questionnaire survey applied a self-arranged behavioral survey table to explain the behavior of the blog users of high school students. The target population of the survey was the high school students from the first grade to the third grade of National Ilan Commercial Vocational High School in I-lan. There were 1,764 copies of questionnaire collected, and 1,529 as valid. The data were analyzed by using the statistics of frequency distribution and Chi-square test.

The major findings were: the majority of blog users were the female students, the third grade students, the students of the Department of Data Processing, and the students of medium grade level. The average experience of using internet of the students was 5.8 years, the average duration of internet access of the students was 2.24 hours daily, the average duration of blog access of the students was 1.13 hours daily, it’s nearly 1/2 times that of those on internet ones. Seventy percent of the students had had the experience of using the blog, among the experienced users; nearly seventy-five percent of them had built personal blog. Most of the students linked the blog by using the web browser’s “My Favorites” or “Bookmarker.” The subjects of the blog were dispersive and multiple, most of them were focused on “Campus Living.” The blog the students browsed through most frequently was the blog which belonged to their acquainted friends. The primary reason for the students to use blog was the expression of emotion, and the primary mode to use blog was browsing. The main function the students used most frequently was the revision of the layout. Forty-three percent of the students considered the influence of blog to be moderate; meanwhile, they also considered that blog could bring positive influence on the interaction and relationship with others. The frequency of using blog is obviously low; there were nearly seventy-five percent of the students, the times they used blog were less than six times a week.

The reason of applying blog was different because of the diverse backgrounds of the students; however, the frequency was quite similar. The backgrounds differentiated the applying of blog were the following in order: gender, department, academic achievement, and grade level. Gender differences were the main factor which caused the different reasons of applying blog. There was no obvious difference between different grade levels of the students in the behavior of applying blog.

Finally, based on the results, this research presented three suggestions for the further study: (1) Users should take the advantage of the function of “recommend websites (with the feedback mechanism)” to construct high quality blog content. (2) Teachers and students can apply blog in various areas. (3) Future researchers can take notice of the subject of this study and expand the object of the research to other educational levels.

並列關鍵字

Blog ； User behavior ； User Studies ； Web User Studies

參考文獻

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