家長式領導對商圈認同之影響-資訊不對稱為中介：以傳統商圈管理委員會為例

A Study of the Influencing of Paternalistic Leadership on Shopping Area Identification -Information Asymmetry as the Mediator：A Case Study of Traditional Shopping Area Management Committee

林映彤(Ying-Tung Lin)

指導教授 ： 莊育詩

健行科技大學/商學院/國際企業管理研究所/碩士(2014年)

摘要

本研究主旨探討以家長式領導對商圈認同之影響-資訊不對稱為中介，以傳統商圈管理委員會為例進行問卷調查量化與質性研究分析。問卷發放共計 180 份，回收 175 份扣除 15 份無效問卷共計 160 份有效問卷，回收率為 88.8％。研究中發現家長式領導仁慈領導及德行領導與商圈認同中呈現正向顯著影響，資訊不對稱對商圈認同中呈現負向顯著影響。但是在結果中顯示資訊不對稱再家長式領導對商圈認同亦顯示中介檢定不成立。綜合本研究的實證結果得知，台北市四平街陽光商圈管委會主管若能以關懷(仁慈領導)、公平(德行領導)之領導等行為，勢必能提升成員對管理者及商圈認同。

關鍵字

四平陽光商圈 ； 家長式領導 ； 商圈認同 ； 資訊不對稱

並列摘要

This study focuses on Paternalistic Leadership on Shopping Area Identification -Information Asymmetry as the mediator, a case study of traditional shopping area management committee analyzed on questionnaires and interview. The questionnaires were issued for total of 180 and 175 were returned, total of 160 valid questionnaires were useable
and the returned rate was 88.8%. This study found that the Paternalistic Leadership -Benevolent leadership and Moral leadership showing positive significant on Shopping Area
Identification. The Information Asymmetry showing a negative effect on the Shopping Area Identification. The mediation test for Information Asymmetry under the Paternalistic Leadership and Shopping Area Identification shows that it is not accepted. Comprehensive verification result of this study finds, Siping Street Sun Square Shopping Area management committee managers if more concern (benevolent leadership) and equity (moral leadership)leadership behaviors, it will enhance the managers and members of Shopping Area
Identification.

並列關鍵字

Shopping Area ； Paternalistic Leadership ； Shopping Area Identification ； Information Asymmetry

參考文獻

一、中文部分

(1) 王國樑，「資訊不對稱與市場運作-以台灣的旅行業為例」，經濟前瞻，第十號，

pp.27-128，民國八十七年。

(2) 王豫萱、胡昌亞，「再探組織認同之本質：2002 ~ 2012之研究回顧與前瞻」，人力

資源管理學報，第十三卷，第四期，pp.107-137，民國一百零二年。