資訊素養對混成學習使用滿意影響之研究—創新擴散理論之應用

The Effect of Information Literacy on Blended Learning Satisfaction：An Application of Innovation Diffusion Theory

朱劍銘(CHIEN-MING CHU)

指導教授 ： 陳銘薰

國立臺北大學/商學院/企業管理學系/碩士(2011年)

摘要

由於資訊科技的進步，企業對員工培訓也更加重視，除了現有的教育訓練方法外，混成學習近年來也成為新的研究領域；混成學習包含傳統式的面對面教學法與同步及非同步使用的網路數位學習法，使員工教育訓練更便利且不失傳統學習之習慣。但採用此學習模式需對資訊科技有一定的認知，且現今多數企業並不了解員工使用狀況與成效；故本研究透過創新擴散理論來探討學習者對於混成學習使用滿意的考量因素，並加入資訊素養探討使用者所產生之干擾狀況。
本研究採用問卷調查法，並於主要調查公司進行紙本問卷發放，共回收122份問卷，最後進行結構方程模組分析，透過分析結果探討此研究調查之結果。結果顯示，創新擴散理論中的五項屬性「相對優勢」、「相容性」、「複雜性」、「可詴驗性」與「可觀察性」皆會對混成學習使用滿意產生正面之影響，而資訊素養的高低則不具有調節效果，不論是「傳統素養」、「電腦素養」、「網路素養」與「媒體素養」皆不會對混成學習使用滿意造成影響。
由結果可知創新擴散理論的五項要素為混成學習使用者於使用後是否加強正面印象、產生推廣及再次使用之重要因素，而資訊科技與媒體使用能力並不會對使用混成學習時的滿意程度有所阻礙，可知使用者使用障礙並不在此。本研究由創新擴散理論的觀念探討學習滿意的程度，調查結果可幫助更多企業對人才培訓有進一步的了解並制定相關的員工培訓策略。

關鍵字

人力資源管理 ； 知識管理 ； 創新擴散理論 ； 混成學習 ； 數位學習

並列摘要

Nowadays, enterprises have put more emphasis on staff training due to the progress of technology. Academic researchers have shown interest in the latest blended learning in addition to the existent education training. Blended learning includes traditional face-to-face teaching and synchronous and asynchronous e-learning, which not only makes staff training easier but keeps their learning pattern. Such learning involves the certain acquisition of information technology; however, enterprises have less information of the actual condition and effect of blended learning. Enterprises must have enough realization of information technology before adopting blended learning. Through innovation diffusion theory, this research explores the influence of blended learning on learners‘ learning satisfaction and put the influence of the information literacy into consideration.
This thesis adopts methods of questionnaire survey. Questionnaires are distributed for targeted enterprises, 122 questionnaires are returned, and analysis is done based on Structural Equation Modeling. As the result indicates, the five features in innovation diffusion theory—relative advantages, compatibility, complexity, trialibility, and observability—will have positive effect on learning satisfaction in blended learning, while the information literacy, including traditional literacy, computer literacy, network literacy, and media literacy, will not influence the satisfaction in blended learning.
As the survey shows, the five elements in innovation diffusion theory play crucial roles in reinforcing and continuing the learning for learners in blended learning. The capability of using technology and media, however, will not weaken the learning satisfaction in blended learning; which indicates that the learning barrier lies not here. The research applies the idea in innovation diffusion theory to discussing the degree of learning satisfaction, which may support enterprises for making staff training strategy in the future to come.

並列關鍵字

human resource management ； knowledge management ； innovation diffusion theory ； blended learning ； e-learning

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