計劃行為理論、創業心理資本與創業意圖：整合的觀點

TPB, Entrepreneurial Psychological Capital, and Entrepreneurial Intention: An Integrated Perspective

陳廷赫(TING-HO CHEN)

指導教授 ： 張惠真

國立臺北大學/商學院/企業管理學系/碩士(2016年)

摘要

儘管許多創業相關研究以計劃行為理論作為基礎架構來探討創業意圖，然而研究中有關主觀規範對於創業意圖影響之結果相當分歧，部分學者的研究結果指出，主觀規範對創業意圖具有顯著的正向影響，另一派學者的研究結果卻顯示主觀規範對創業意圖無顯著影響，因此本研究欲探討主觀規範與創業意圖之間的關係。
據此，本研究以計劃行為理論為基礎，並且整合心理資本以探討其對於創業意圖之影響，本研究主要目的為探討態度、主觀規範、知覺行為控制與創業意圖之關係，同時加入創業心理資本，探討創業心理資本與計劃行為理論之關係以及分析創業心理資本對於創業意圖之影響。
資料收集透過實體問卷訪查的方式，針對台灣創業課程之參與者進行調查，共收集372份有效問卷。採用驗證性因素分析(CFA)進行信、效度檢測，並透過迴歸分析以驗證本研究之假說。研究結果發現：(1) 態度、知覺行為控制與創業心理資本會正向且直接影響創業意圖。(2) 主觀規範會影響態度、知覺行為控制與創業心理資本，然後態度、知覺行為控制與創業心理資本會正向影響創業意圖。(3) 創業心理資本會影響態度與知覺行為控制，態度和知覺行為控制會影響創業意圖。

關鍵字

創業心理資本 ； 創業意圖 ； 計劃行為理論 ； 主觀規範

並列摘要

According to entrepreneurship literature, there are few essays apply the theory of planned behavior as foundation for discussing entrepreneurial intention. Some essays indicate that subjective norms exhibit a directly positive association with entrepreneurial intentions. However, other scholars found that subjective norms would not exert its influence on entrepreneurial intentions. Therefore, this study will investigate the relationship between subjective norms and entrepreneurial intentions.
This study integrates the theory of planned behavior and entrepreneurial psychological capital to investigate these effects on entrepreneurial intentions. It is mainly to discuss the effects of the relationship between entrepreneurial psychological capital and the theory of planned behavior, as well as then to exam the influence on entrepreneurial intention.
A sample of 372 valid questionnaires was collected from entrepreneurial training-course participants in Taiwan. Confirmatory factor analysis (CFA) is adopted to examine the reliability and validity of measurement. And the study uses regression analysis to verify the hypotheses. The results of the study found that: (1) Attitude, perceived behavioral control and entrepreneurial psychological capital have direct and positive effects on entrepreneurial intentions. (2) Subjective norms affects entrepreneurial intentions through attitude, perceived behavioral control and entrepreneurial psychological capital. (3) Psychological capital affects entrepreneurial intentions through attitude and perceived behavioral control.

並列關鍵字

Entrepreneurial Psychological Capital ； Entrepreneurial Intentions ； Theory of Planned Behavior (TPB) ； Subjective Norms

參考文獻

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