網頁探勘技術應用於論壇用戶文章-以mobile01電影版為例

本研究旨在發掘論壇文章特徵值、分析特徵值間關聯性，並比較文章趨勢與台灣總票房銷售金額間之相關性。研究期間為2009年12月24日至2010年4月20日，mobile 01論壇電影版十月圍城、隔離島、艋舺三部影集討論串共814篇。探勘方式依序採用頻率分析、相關係數分析與特徵值加權法。研究結果發現，經由觀察特徵值、特徵值間關聯程度，得以迅速辨析文章趨勢，最後透過特徵加權法實證得知，論壇文章趨勢與台灣總實際銷售金額擁有著高度關聯。

關鍵字

資料探勘；文字探勘；網頁探勘

並列摘要

This research is related to mining the characteristic value of the article, analyzing the relatedness of characteristic values, and comparing article trend with the movie box office sales in Taiwan. The study period is during December 24, 2009 to April 20, 2010, and a total of 814 discussions about Bodyguards and Assassins, MONGA, and Shutter Island on the forum of mobile 01. Mining methods used frequency analysis, coefficient correlation and weighting method of characteristic value in sequence. The result of study shows that we can discriminate the article trend rapidly via observing the characteristic value and related intensity of characteristic value. Finally, through the evidence of weighting method of characteristic value we can find that article trend of the forum and the actual amount of Taiwan's total sales have a high degree of correlation.

並列關鍵字

data mining ； text mining ； web mining

參考文獻

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國際替代計量

網頁探勘技術應用於論壇用戶文章-以mobile01電影版為例

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