國立傳統藝術中心園區發展脈絡與營運管理之研究

A study on the development context and operational management of national park for traditional arts

曾宛萱(Wan-hsuan Tseng)

指導教授 ： 曾漢珍

國立臺北大學/人文學院/民俗藝術研究所/碩士(2008年)

摘要

本研究以位於『宜蘭縣』之『國立傳統藝術中心』為研究主體，該中心規劃前身為『東北部民俗技藝園區』，是專門為傳習及保存傳統技藝而設立的文化園區。研究之進行採用文獻回顧與分析，針對台灣文化政策的發展與變遷、傳統技藝的傳承與地域環境關係、類博物館經營管理以及文化觀光帶來的體驗價值與環境危害等論述進行相關問題了解。
　　透過上述相關論述就園區發展歷時性的演變、空間組織規劃上的調整、實施過程及其經營管理方式與文化政策的發展與變遷情形，以類博物館的經營型態作歷時性的分析基礎，剖析本案建設過程中產生對本園區未來經營管理上可能的影響。
　　研究發現文化政策並非傳統文化再生或活化的萬靈丹，委外經營亦非為政府執行政策解套的良方。規劃內容調整、營運方式改變以及企圖以文化觀光創造傳統文化的經濟價值實現，反而使園區與地域關係趨於薄弱，同時造成傳統技藝傳習方式改變進而影響傳習的效果。在整個實施過程中，也因追求經濟利益使得傳統文化的發展受到嚴重影響。因此透過園區發展脈絡之分析雖可釐清經營管理所面臨的問題。為達到園區的永續發展，經營管理方面仍存有許多值得檢討與反思，值得後續研究繼續努力。

關鍵字

文化政策 ； 文化園區 ； 博物館 ； 傳統技藝傳習 ； 經營管理 ； 地域關係 ； 文化觀光

並列摘要

This research is based on the “Center for Traditional Arts” in “Ilan County.” The former planning of the Center was the “Folk Custom Art of North-East” project, which was a cultural center for imparting and preserving the traditional arts and crafts only. The proceeding of the research is based on the content and the analysis of the documents. It is all pointed to－the development and transition of the cultural policy, the relationship between the imparting of traditional arts and crafts and local environment, semi-museum management, and the experiencing value and environmental impact of culture tourism in Taiwan.
　　Through the relevant discussion above, to do a lasting basic analysis for operating the center as a museum in the historical transition of the development of the center, the adjustment of the organizational planning and operation process, ways of management, and the development of the cultural policy and the condition of the transition. Moreover, dissect the possible future influences of the center during the constructing process which is cause by ways of management.
　　The research discovers that the culture policy isn’t a panacea for the regeneration or activation of the traditional culture and neither is giving the management to others a resolution for the government policy. Adjusting the content and changing the manner of management attempt to create the economic value of the traditional culture from culture tourism, but it becomes weak on the relationships between the local and the center instead, and cause a change of the manner in imparting the traditional arts and crafts at the same time, furthermore, influence the imparting outcome. During the process, the traditional culture has a really bad influence due to the pursuit of economic benefits. Hence, the analysis of the development of the center may help to clear the problem of management. For achieving the goal of sustainable development, there’re still many things to introspect and review which deserve later research to carry on.

並列關鍵字

cultural policy ； culture center ； museum ； imparting traditional arts and crafts ； management ； local relationships ； culture tourism

參考文獻

林怡玲，2006，〈國立傳統藝術中心參訪者動機與滿意度之研究〉，國立台北大學

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行政院，2005，《『挑戰2008-國家發展重點計劃之文化發展』計劃》。

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吳俊達，2007，〈創意文化園區委外經營財務評估模式〉，朝陽科技大學建築與都