針對台灣地區15至34歲年輕消費族群,研究探討寵物機器人之造形設計需求。結果顯示「年齡層較高、育有子女、具有寵物機器人購買經驗者」,較具此類產品購買之需求與欲求。而受測者對產品之「認知」程度與內容,是影響其購買因素、造形偏好內容,與使用期望之主要因素。 觀察受測者重視之寵物機器人造形觀感滿足要素、情緒觀感滿足面向內容,實驗獲取造形「可愛度、擬真度、趣味度、科技度、創意度」、情緒「好奇感、無聊感、寂寞感、歡樂感、空虛感」滿足程度與受測者偏好評選,具有顯著關聯之結果。其中,「動物型」寵物機器人為多數受測者所偏好,而受測者之「年齡層範圍、子女之有無、寵物飼養經驗具備與否」是影響受測者對於產品外觀質感與喜好度差異之主要背景因素。 相較於過去產品市場推斷之高齡者對於此類產品之寂寞感排除需求,年輕族群則於寵物機器人之外觀造形具有較明確之期盼內容,而其情感滿足需求積極且具高度娛樂之使用目定性,為設計中不可忽視之要點。在現有設計中,研究發現「造形觀感」仍較「情緒觀感」表現為佳,「情緒觀感」則較「造形觀感」客觀,故研究提出提升造形與情緒觀感,為促進年輕消費族群接觸此類產品之重要設計與研究趨勢。
Interviewing the young consumers aged from 15 to 34 years old to study and discuss the demand for modeling design of Pet Robot, the result shows “The person whose age is higher, having children and with the experience of purchasing Pet Rot has more demand to buy this product.” The cognition of subject toward the level and content of this product is the main effects on purchasing, form preference and usage expectation. To observe this experiment, we found subject valued the impression of robot shape and the expectation on how they feel after getting this product, it clearly shows there is positive connection between subject preference and the shape of lovable, real, interesting, technological and creative & the feeling of curious, bored, lonely, happy and void.Among them, the most of subjects preferred the "animal type" pet robot, and their "age range, have children or not, pets experience with it or not" are the principal background factors to affect them for the appearance product of texture and preference differences. In the past, the market concludes the mature person need this product because of lonely elimination, on the other hand the young group has specific expectation on the shape of Pet Robot. Further, they have actively emotional demand and have the entertainment purpose, which is the important trend of the design for this consumer group. Existing design, the study found that " form perception " performance is better than "emotional perception", but the objectivity is inversed, so I proposed that enhance the form and emotional perception is important to design and study trends of the young consumer groups who want to promote the product.
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