錄像裝置應用於櫥窗展示設計之研究
以完形心理學中的閉鎖性原則為依據

在商業行為上如何有效吸引消費者注目進而消費，是一門很大的學問；其中牽扯理論很多，對於以視覺設計為專業的我們來說，如何創造一個吸引人的商品展示設計，是我們必須研究的重要課題。本研究經由平面→立體→空間的資料收集與分析，探討完形心理學中的閉鎖性，除了運用於平面設計中，是否也可運用於立體作品、空間規劃上以產生更多元性的創意發想。`本研究提出使用錄像媒體於櫥窗展示並結合「意象象徵展示」（Token Display）手法，重新評估錄像媒體對於櫥窗展示的使用價值。本研究目的在於企圖呈現螢幕與裝置之間知覺場的形成，達到時間與空間視覺封鎖的效果，將歸納出之要點結合於具有錄像裝置的櫥窗展示中，使原有的錄像媒體結合創新的視覺概念後，探討錄像裝置應用運於商業櫥窗展示，並達到完形心理學中的視覺閉鎖是否可成立。讓櫥窗不止展示商品，也可構成另一種藝術性的展演空間。

關鍵字

完形心理學；閉鎖性；知覺場；錄像裝置；櫥窗展示

並列摘要

How to attract the consumers’ attention and do the business is quite wisdom in commercial behavior. It involves many theories. To professional visual designers, it is one of the most important issues to study how to create attractive window display. Via the process of plane, three-dimensional and spatial information collecting, this study discusses whether the closure principle in Gestalt psychology can not only be applied to graphic design, but also the three-dimensional works and space management, in order to generate more multi innovative ideas. This study will address the technique of video installation media applied to the combination of window display and token display. The use value of video installation media to window display will be revaluated. The study purpose is to present the formation of perceptional field between the screen and the device, in order to achieve the time and space visual blocked effect. After we attach the important points to the window display with video installation devices, the original video installation will be combined with the novel visual concept, and thus we can see whether visual block in gestalt psychology works. If it does work, the window display can not only promote merchandise, but also be an artistic performative space itself.