商業攝影燈光手法之初探－以源順食品為例

A Study of Commercial Photography Lighting－of Yuan Shun Food Industry

梁皓瑋(Hao-Wei Liang)

指導教授 ： 朱文浩

國立虎尾科技大學/文理學院/多媒體設計研究所/碩士(2015年)

摘要

所謂商業攝影，分成許多種類包含人像、婚紗、商品等等，是一種以市場為核心的攝影。本研究以雲林虎尾「源順食品」的產品作為商品拍攝主題，利用在地店家與天然食品作為拍攝場景的風格發想，佈置出商品需要的全新拍攝場景。想要完整的呈現攝影師的想法與如何將被攝物的質感充分的發揮，就必須從光線這個重要的元素去進行深入的探討。因此本研究將探討1.了解光對影像的影響2.探討商業攝影使用光源手法。
本研究將分成四個部分：1.拍攝企劃2.文獻參考3.拍攝記錄4.創作成果。本研究先對各種燈光特色與商業攝影的方式加以研究，找出燈光間的特色後，並整理出只使用理論之燈法「側面硬光適合用當作主燈，增加主體的透視感加深、立體感與畫面深度。柔光適合用在輔助燈，降低暗面反差。頂燈與柔光的結合，形成一種大範圍打光又能消除陰影的光源」最後將此理論燈法運用在源順食品所提供之產品做為理論實踐，發現成果良好可行。在長時間的觀察與創作的過程中，除了提出十一幅創作與其分析之外，並歸納得出以下幾點結論與建議：
一、理論燈法成功運用在實作。
二、燈光依照配置的先後順序更能顯示出其特色。
三、學術理論與實作經驗並重。
四、井字構圖為情境照常用構圖法。
五、多種類的燈法研究將會有更多的收穫。

關鍵字

商業攝影 ； 燈光 ； 光源 ； 風格

並列摘要

The commercial photography is a marketing based photography which including portrait photography、wedding photography、Product photography…etc. In this study using the product of Yuan Shun Food Industry as the theme of photography, consider the locality of company and the nature products as the idea of the photography scene style and setting the new photography scene which the products need. To fully present the idea of photographer and the texture of the product we must investigate the light which is an important element of photography. Therefore this study is focus on 1.the effects of light to images 2.the light source methods which use on product photography.
This study including 4 parts：1. Photography Planning；2. References Review；3. Photography Recording；4. Creations.This research is to find out the characteristics of lights by consider the characteristics of lights and the methods of the commercial photography and sort out the only suitable theory of light “The side hard light is suitable as main light, it can increase the sense of perspective, sense of tree-dimensional and the depth of picture. The soft light is suitable as support light, it can decrease the contrast of the dark side. The combination of dome light and soft light, provide a light source which can lighting a wide area and eliminate shadows.” After using the above theory on the products of Yuan Shun Food Industry the result is excellent and feasible. This study not only present and analysis eleven creations but also concluded following conclusions and recommendations during a long time observation and creation.
1. Theoretical lamp method is successfully used in implementations.
2. Lighting not the more the better.
3. The theoretical and real work experience are both important.
4. Rule of thirds is the most commonly used rule on scenarios photo.
5. Multiple lighting methods research will bring more results

並列關鍵字

Commercial Photography ； Lighting ； Light Source ； Styles

參考文獻

[1] 魯道夫 阿恩海姆 (Rudolf. Arnheim) 著，1994，郭小平、翟燦譯，藝術心理學新論（New Essays on the Psychology of Art），台灣商務印書館，台北市。

[2] 柯錫杰，2006，心的視界：柯錫杰的攝影美學，大塊文化，台北市。

[3] 陳俊欽，2005，“不同攝影光源對於影像原色彩再現的測試分析之研究”，私立世新大學圖文傳播暨數位出版學系碩士論文。

[4] 簡宏璋，2006，“論攝影圖像之多維度-攝影術、機具與數位世界交涉現象之反思“，國立中山大學藝術管理研究所碩士論文。

[5] 翁庭華，1992，“工商攝影的基本理念與為趨勢”，攝影藝術研討會論文專輯，省美術館，台中市。