男女社會新鮮人投資資訊來源與投資決策差異之研究

The Difference between Gender in Investment Information Resources and Investment Decision of Social Freshman

陳妤瑄(Yu-Syuan Chen)

指導教授 ： 呂麒麟

國立虎尾科技大學/管理學院/企業管理系經營管理碩士班/碩士(2017年)

摘要

本文探討男女社會新鮮人在這低薪以及低存款報酬率的情況下，如何決定投資的決策，並以問卷調查法，針對男女社會新鮮人進行便利抽樣。研究工具為SPSS18.0統計軟體進行統計分析，統計方法為描述性統計、獨立樣本T檢定以及卡方檢定。並提出假設進行驗證，分析結果為:1.男女社會新鮮人對於投資資訊來源重要性有顯著差異。2.男女社會新鮮人對於投資概念正確性無顯著相關。3.男女社會新鮮人對於金融專業知識水準無顯著差異。4.男女社會新鮮人對於投資金融工具之分佈有差異。5.男女社會新鮮人對於影響投資決策之因素有差異。本文發現，男女性在投資概念與金融知識水準差不多的情況下，但對於資訊來源重要性、投資金融工具的選擇以及影響投資決策因素皆有差異。

關鍵字

社會新鮮人 ； 投資資訊來源 ； 性別差異 ； 投資決策

並列摘要

This paper determines how social freshman make their investment decisions in the context of low wages as well as low return by asking a questionnaire to random samples. Statistical tools were used for the statistical analysis of SPSS18.0 statistical software, statistical methods for descriptive statistics as well as independent samples T test and chi-square test. After verifying the hypothesis, the analysis results are as follows: 1. the importance of male and female in investment information sources is significantly different. 2. there is no significant difference between male and female in the accurate investment concept. 3. there were no significant differences in the level of financial profession knowledge between male and female. 4. the investment financial instrument distribution of male and female are different. 5. the investment factors influence male and female investment decision are different. This paper finds that men and women have almost same investment concept and financial knowledge level but the importance of information sources, investment instrument selection and the factors that affect their investment decisions are different.

並列關鍵字

Social freshman ； Source of investment information ； Gender difference ； Investment decision

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