本研究旨在探討寵物兔飼主與寵物兔相處互動之涉入程度、心流體驗與休閒效益之間的關係,以臉書(facebook)寵物兔社團網站社員與台中兔兔窩現場顧客限定親自飼養寵物兔之飼主為研究對象,分析飼主與寵物兔相處時之休閒涉入程度與心流體驗,會產生何種休閒效益與其之間的關係。研究採用立意抽樣方式選取樣本與李克特五點式量表進行問卷調查,共回收有效問卷400份,並以獨立樣本t檢定、單因子變異數分析、Pearson 積差相關分析及多元迴歸分析等方法進行資料分析。透過此次研究結果可得知:寵物兔飼主之休閒涉入越深,所產生心流體驗之持續互動體驗的享受就越高,即寵物兔飼主之休閒涉入程度正向影響心流體驗。而提高飼主與寵物兔互動之休閒涉入程度,所獲得的幸福感與心靈療癒的休閒效益也就越高,即寵物兔飼主之休閒涉入程度正向影響休閒效益。然而大多數的寵物兔飼主在飼養過程中,產生全神貫注的心流體驗,故從中獲得非常高的幸福感,即心流體驗正向地影響休閒效益。
The aim of study was to examine the extent of involvement between the pet rabbit and the owner in their interaction, as well as the relationship between experience of flow and leisure benefits. The members of pet rabbit clubs on Face book and the customers from a rabbit restaurant in Taichung are the major research targets. To analyze the extent of involvement and flow experience while the owner interact with the rabbit, and illustrate the association of leisure benefits. The study adopted purposive sampling and Likert Scale 5 to conduct a survey. 400 questionnaires were collected as major data. The data were analyzed through the t-test, one-way Anova, Pearson’s product moment correlation coefficient and simultaneous regression. Through the research results, we can find out that the owner of the pet rabbit who highly involved in leisure activities tend to generate higher flow experience and continuing interactive experience, which means the extent of leisure involvement positively affects the flow experience. In addition, the more leisure involvement generating while interacting with the pet rabbits, the more sense of happiness and leisure benefits can the owners feel, which means that the extent of leisure involvement can produce positive impact upon leisure benefits. However, in most of cases, the flow of experience can be generated in the process of raising the pet. Therefore, the owner can acquire highly sense of happiness, that is to say, flow experience positively affects the leisure benefits.