用心理論vs.體驗旅遊:一個規劃的試驗性研究

Mindfulness Theory vs. Experience Tourist : A Experimental Study of Planning

許安立(An-Li Hsu)

指導教授 ： 林俊男

共同指導教授 ： 黃士哲(Shih-Che Huang)

國立虎尾科技大學/文理學院/休閒遊憩系碩士班/碩士(2016年)

摘要

近年來體驗也在短時間內被廣泛的運用於旅遊中，為旅遊活動帶來一個全新的樣貌和價值，而當體驗旅遊活動與用心理論碰撞會擦出什麼樣的火花?國外有許多的文獻中提到，藉由用心理論來設計休閒旅遊活動，能為體驗旅遊帶來更深度、更多的價值與效益，但國內鮮少有文獻與學者在探討用心理論與體驗旅遊之間的關係。本研究以雲林縣大埤鄉作為試驗場域，試圖將學術理論體現為實務活動，以文獻為基礎設計出用心體驗活動，建構出合適的用心旅遊模型，帶遊客到試驗場域進行體驗，再以質性研究中的個案研究、資料搜集與分析、參與觀察與深度訪談，讓遊客與自己參與體驗活動的經驗去做比較，探究是否在參與用心體驗活動時，能自我發展出更多用心心理的應用。本文之研究將以敘說的個別性描述雲林在地的體驗旅遊與用心理論之互動，並尋及一較普遍的本質意義，在學術上，能提供試圖要以用心理論來發展研究之用；而在實務上，能提供雲林或台灣其他地區欲發展用心旅遊的參考模型。

關鍵字

用心理論 ； 體驗旅遊 ； 用心旅遊模型

並列摘要

Experience in recent years has been widely used in a short time also in tourism, bringing a whole new look and value of tourism activities, and tourism activities and intentions of experience when the collision theory will wipe out what kind of spark? There are many foreign the document mentioned by the intentions of the theory to design leisure activities, can bring more depth, more value and benefits of tourism experience, but there are few domestic travel between literature and scholars to explore the intentions of the theory and experience relationship. In this study as a testing ground Dapi Township, Yunlin County field, trying to reflect the substantive academic activities to literature-based design experience activities intentions to construct a suitable model for the intentions of tourism, with visitors to the test site domain experience, then to qualitative research case studies, data collection and analysis, in-depth interviews and participant observation, allowing visitors to experience and participate in the activities of their own experience to do comparison, explore whether intentions when participating in activities to experience, to develop more self-intentions psychological applications. Research paper will describe the interaction of individual narrative in Yunlin to experience travel intentions and theory, and look for a more general nature and significance of academic, trying to provide to the theory of intentions to develop research purposes; and in practice, we can provide Yunlin Taiwan or elsewhere want to develop a reference model intentions tourism.

並列關鍵字

Mindfulness Theory ； Experience Tourism ； Mindfulness Tourism Model

參考文獻

陳佳琳(2013)。探討自助旅遊者國外旅遊景觀之體驗價值。台北:台灣大學。

葉結實、段兆麟(2002)。「體驗經濟觀點的休閒農場遊憩管理構思」，農業經營管理年刊8: 197-222。

Fetterman, M，賴文福譯(2000)。民族誌學。台北:弘智。

Ateca-Amestoy, V., Serrano-del-Rosal, R. & Vera-Toscana, E. (2008). The leisure experience. journal of Socio- Economics, 37(1): 64-78.

Barlow, J. & Maul, D. (2000). Emotional Value: Creating Strong Bonds With Your Customers. San Francisco: Barrett-Koehler.