一個基於霧運算的廣告系統

隨著2G、3G到現在4G網路技術的發展，網路和無線網路技術越來越貼近我們的生活當中。這些科技帶給我們方便的線上服務和資源，例如：E-mail、媒體串流、通訊軟體等等。為了能更有效的使用網路及無線網路，雲端運算被廣泛的使用在大型服務或提供線上運算能力給使用者。然而，行動裝置相較於之前也更強大，代表末端使用者能夠在自己的行動裝置上做更多事或者更多運算。所以霧運算被提出，末端使用者及附近的使用者可以共同合作以開發更有用的應用程式及服務。本篇論文中，我們提出了一個基於霧運算架構的廣告系統，能幫助末端使用者分享他們的網路資源給其他附近的使用者。在這個系統中，我們把廣告系統分為三部分，(1)使用者，(2)商家，(3)系統伺服器。商家將會提供免費的WiFi給需要的使用者；使用者使用商家提供的免費WiFi後，會收到商家所寄來的廣告。除此之外，商家可以共同組成聯盟以互相幫助，透過聯盟可以發送廣告給聯盟中其他商業夥伴的顧客。

關鍵字

霧運算；行動廣告；廣告系統

並列摘要

With the evaluation of the Internet technology from 2G, 3G and now 4G, the Internet and wireless network technologies now is close to our daily life. These technologies bring us to access online services and resources very convenient, for example, e-mail, media streaming and messenger… etc. To fully take advantage on powerful Internet and Wireless resources, the cloud computing technique is widely used in large-scale service or provide online computing capability to users. However, the mobile devices are more efficacious than before, it’s meant the end-user can do more things or computation on their own mobile device. So, the Fog computing has been proposed, the end-user or the nearby user can collaborate together to carry out useful application or service. In this paper, we proposed an advertising system based on fog computing architecture, which can help end-user to share their network resources to the others nearby user. In this system, we divide the advertising system into three parts. (1) User. (2) Business. (3) System service. The business will provide free WiFi to users who needs it; and users who use the free WiFi will also get the advertisement which is sent from the business. Besides, business can comprise a union which assists each other business partner in the union, which means they can send their advertisement not only by their own but their business partners.

並列關鍵字

fog computing ； mobile advertising ； advertising system

參考文獻

[1] G. J. Tellis, Effective advertising: understanding when, how, and why advertising works: Sage Publications, 2004.

[2] G. Felton, Advertising: Concept and Copy: W.W. Norton, 2006.

[6] C. T. Do, N. H. Tran, P. Chuan, M. G. R. Alam, S. Jae Hyeok, and H. Choong Seon, "A proximal algorithm for joint resource allocation and minimizing carbon footprint in geo-distributed fog computing," in International Conference Information Networking (ICOIN), 2015, pp. 324-329.

[7] H. Mohamed Yunos, J. Z. Gao, and S. Shim, "Wireless advertising's challenges and opportunities," Computer, vol. 36, pp. 30-37, 2003.

[8] M. Merisavo, J. Vesanen, A. Arponen, S. Kajalo, and M. Raulas, "The effectiveness of targeted mobile advertising in selling mobile services: an empirical study," Int. J. Mob. Commun., vol. 4, pp. 119-127, 2006.

國際替代計量

一個基於霧運算的廣告系統

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