供應鏈因應市場導向需求之研究-以台灣汽車產業為例

林振安(Chen An)

指導教授 ： 何應欽

國立中央大學/管理學院/管理學院高階主管企管碩士班/碩士(2008年)

摘要

現代企業在全球化的競爭趨勢下，必需以市場消費者的需求角度來調整供應鏈速度與方向，也就是現代具競爭力企業，逐漸調整為以顧客價值導向，整合企業供應鏈中各節點(Nods)來創造整個產業價值。
本研究將從掌握市場需求為出發點，調整企業供應鏈，以形成一新的競爭策略。也就是說以市場行銷物流(marketing logistics)觀念溶入企業管理模式，導引企業供應鏈的管理策略，提供滿足市場需求的新價值鏈。
台灣汽車產業從裕隆汽車在1957與日本日產汽車簽訂技術合作合約後，成為台灣首家汽車廠，自此正式展開台灣汽車產業的發展。台灣汽車產業大都與日系車廠合作，幾乎為一封閉性的供應鏈生態，但在資訊科技崛起後，全球化競爭、全球化採購平台已蔚為主流的情勢下，本研究希望能從探討台灣汽車產業是否有足夠的競爭力，或是除了台灣市場外，是否有機會參與全球化的市場，進行研究探討。本研究希望藉由探討台灣汽車廠與供應商之間的合作模式，以及面對日益萎縮的台灣汽車市場，如何整合汽車產業供應鏈，尤其是在臨近的中國大陸已成為全球第二大汽車市場下，台灣汽車業未來的可能選擇與作法。
本人目前在汽車製造廠擔當協力體系之零組件開發管理工作，在長期與汽車零組件廠的協力體系合作中，深感大環境的競爭變化，思考如何在現有的供應鏈合作架構下，針對『價值提供』這部份，研究如何配合市場客戶需求，在快速對應性、成本合理化、及品質確保間取得平衡。
本研究將以臺灣汽車產業的製造廠商為對象加以探討，希望達成以下研究目的：
台灣汽車產業的競爭力分析。
台灣汽車產業未來的可能發展機會。
台灣汽車產業在大陸的發展機會。
本研究重點在學以致用，希望能從理論方法中，驗證成功案例，來解決實際工作中所發生的問題點，或決策參考。將現有供應鏈理論架構中，針對『價值提供』這部份，整理各學者專家的文獻重點後，與現今汽車產業在零組件開發製造流程中的差異比對，例如不合理處或值得借鏡參考作法，最後提出適當的分析與個人研究建議。

關鍵字

全球化供應鏈 ； 顧客價值導向 ； 台灣汽車產業

並列摘要

The modern enterprises face the global competitiveness, they have to adjust the speed and direction of the supply chain according to the demand from the customers . That means modern enterprises with competitiveness will gradually become customer perceptive value oriented. They will integrate all the nods in the supply chain to create the value for the whole industry.
This research focuses on understanding market demand to adjust supply chain to form a new competition strategy. We apply the concept of marketing logistics onto business administration and lead the supply chain strategy to fulfill the market demand.
Taiwan automotive industry started in 1957 when Yulong sign the technical cooperation contract with Nissan. It also became the first automotive manufacturer in Taiwan. Most Taiwanese automotive companies cooperated with Japanese companies. Taiwan Automotive industry can be said as a close supply chain system. However, after the Information Technology industries started blooming, global competition and global purchasing became the main stream. This research wants to discover if Taiwan has enough competitiveness and if Taiwan has opportunities to become the member of this global market.This research also focus on integration auto industry supply chain when facing the gradually shrinking Taiwan market. Especially when nearby China market has become the 2nd largest auto market in the world, how does Taiwanese auto industry react?
I myself am working for an auto manufacturer and focusing on the parts development with supply chain system. During my long-term experiences, environment changes hit on me all the time. I start to think about “value supply” under current supply chain structure. I would like to study how to fulfill the customer demand with the balance between fast response, reasonable cost and quality assurance.
This study targets on auto manufacturers. The study purposes are as below:
Taiwanese Auto Industry Competition Analysis
Future Possible Developing Opportunity for Taiwanese Auto Industry
Developing Opportunity for Taiwanese Auto Industry in China
This study focuses on applying theory to reality. It has been tried to testimony successful cases according to the theory. This could help us solve the real problems or provide us some reference for decision making during our work. Finally, proper analysis and suggestion will be pointed out, such as the way to enhance the competitiveness of Taiwan parts suppliers and the cooperation between Taiwan and global based auto manufacturers.

並列關鍵字

none

參考文獻

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