遙測衛星影像之策略管理應用

戴祖望(Chu-Wang Tai)

指導教授 ： 林子銘

國立中央大學/管理學院/管理學院高階主管企管碩士班/碩士(2008年)

摘要

遙測衛星(Remote Sensing Satellite)影像的應用範圍越來越廣，在六Ｏ年代遙測衛星影像僅供軍事用途，隨著時代進步遙測衛星運用在資源探勘、海洋探測、天氣預測、災害防治等方面的機會越來越多，近年由於科技發展迅速，影像解析度越來越高，加以雷達衛星的發明，彌補光學遙測衛星的不足，都市計畫、製圖甚至考古都已開始應用遙測衛星的影像。
遙測衛星的發展迄今已有五十年的歷史，由於它的進展代表著國力，發展初期只有美、蘇兩強獨霸，至七Ｏ年代末期，才有印度及歐洲國家投入相關研究，九Ｏ年代各國競相投入遙測衛星的發展，由於影像來源日多，促成日後商業化的發展。遙測衛星影像在以往均屬於軍事機密，除了政、軍界的決策運用較多外，商業界的應用限於售價過高運用的並不廣泛，但現今因影像商業化的關係，影像取得已較以往便宜且容易，經過本論文的探討，希望對商業界的CEO能有所啟發。
遙測影像是資訊的來源之一，由於它有「眼見為憑」及「居高臨下」的優勢，對高階決策者而言，可以靠它掌握全局。經過本論文的探討有以下發現，遙測衛星影像的解讀影響決策者的判斷，遙測衛星影像可以縮短決策者下決策的時間，遙測衛星影像有很強的媒體宣傳效用，遙測衛星影像的商業化會對國家安全產生影響。遙測衛星影像所提供的資訊是決策者做成決策的重要依據，但並不是依此所做的決策就一定正確，還需要綜合其它的資訊來源，層層比對與查證才能降低誤判率。
策略管理的意義在將有限的資源做最有效率的分配，遙測衛星影像是協助決策者做資源分配的資訊來源之一，但因為它可提供獨特性的資訊，使得它的重要性無可取代。

關鍵字

策略管理 ； 決策制訂 ； 遙測衛星

並列摘要

Applications of remote sensing satellite have grown wider and wider. In 60s’, remote sensing satellite was only utilized for military purpose. However, as time goes by, it has gained its popularity and is applied in general aspects, such as resource investigation, ocean exploration, weather forecast, and disaster prevention. With the rapid development of technology, the resolution of remote sensing satellite has improved. Besides, the invention of radar satellite repaired the shortcomings of optical remote satellite. Remote sensing satellite, as a result, has begun to be adopted in urban planning, drafting, and even archaeology.

The history of remote sensing satellite can be traced back to 50 years ago since its development reflects the power of a nation. Initially, only super powers like United State and Russia got involved in its research. Not until late 70s’ did India and European countries participate in the researches related. In 90s’, many countries in the world took part in the competition of remote sensing satellite development, which led to the later commercialization. Remote sensing satellite used to serve as military secrets. Except for political and military decision making, it was uncommon in business for its costly price. Nevertheless, owing to the commercialization of images nowadays, it is much easier to get images in more inexpensive ways. Thus, this thesis aims to inspire CEOs to make good use of remote sensing satellite.

Remote sensing satellite is one of the information sources, superior in its concrete demonstration—“To see is to believe”—and aerial view—“overlook from the high above.” As far as executive managers are concerned, they can better control the whole situation through remote sensing satellite. After the investigation of this thesis, discoveries are as follow: (1)the explanation of the images remote sensing satellite influences the comprehension of policy-makers. Remote sensing satellite facilitates to reduce the time spent on decision making. (2)Remote sensing satellite has a powerful effect on media propaganda. In certain respect, the commercialization of remote sensing satellite would affect the national security. (3)The information remote sensing satellite offers functions as a crucial basis of decision making. But not all policies based on such information are right. Other information resources are required to be integrated and carefully examined, so that the rate of error can be lowered.

The significance of strategic management is to make the most efficient distribution of the limited resources, while remote sensing satellite is one of the information sources that assist the policy-makers to do resource management. Meanwhile, the importance of remote sensing satellite is irreplaceable for it provides unique information.

並列關鍵字

Remote Sensing Satellite ； decision making ； strategic management

參考文獻

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