以連結分析規劃法推導數位家庭產業發展之研究

Deducing digital home industry development by linkage analysis planning

趙健翔(Chien-Hsiang Chao)

指導教授 ： 薛義誠

國立中央大學/管理學院/企業管理學系/碩士(2008年)

摘要

近幾年來隨著網路的蓬勃發展和高科技產業的發達，數位家庭逐漸成為各3C大廠所關注的重要議題之一，雖然各3C大廠都對數位家庭這塊市場抱持著高度期待，但實際上由於這個產業還充滿太多變數，消費者的接受度也還不高，因此要真正實現數位家庭的生活還有一段距離。本研究歸納數位家庭型態的轉變，找出了「要以人性為本」的願景核心價值，再探討產業目前的發展狀況，包括以美日等國為首的各個數位家庭聯盟平台、可以運用的寬頻技術、產品數位化以及數位服務的現況，進而建構出數位家庭四大應用的經驗曲線，另外從數位家庭價值鏈的改變還可看出寬頻業者將在數位家庭產業中扮演著整合者的角色，並利用Home Plug、UWB、IPv6等技術去建構數位家庭網路，以佐證願景的成立。數位家庭以人性角度出發所帶來的價值包括關心、貼心、開心、安
心等四心，透過這種被照顧的感覺，得以描繪出「有如母親隨時都在的家庭，無時無刻都在身旁照顧家庭中的每一分子」的生動願景。

關鍵字

連結分析規劃法 ； 智慧家電 ； 數位家庭

並列摘要

As network and technology progress, the concept of digital home has become a main focus among major 3C companies in recent years. In fact, because of not only so many undecided factors in this industry, but also the consumers’ non-high acceptability, there is still a long way to implement real digital home life, even though 3C companies have high expectation on this market. This paper summarized the core value of the vision of digital home, which comes from the humanity, and the industry developing status by now, which includes multiple digital home groups, usable network technologies, product digitization and digital service, then construct the experience curve of the four applications of digital home. Moreover, the value chain of digital home will change, because the broadband operators who builds home network with Home Plug, UWB, and IPv6 will become the integrator of digital home, and make the vision come true. The value of digital home brings from humanity includes caring, simplicity, enjoyment, and security, through this feeling of being taken care of, it can describe a vivid vision like that a family with mother being always there who can take care of each members of this family.

並列關鍵字

Intelligent appliances ； Digital home ； Linkage analysis planning

參考文獻

[32]溫蓓章、陳信宏，「數位家庭產業發展技術因素與韓國政策之借鏡」，經濟前瞻，2006年7月。

[11]曾品怡，「台灣數位家庭產業發展與策略規劃之研究」，國立臺灣師範大學，碩士論文，2006年。

[4] DLNA Overview and Vision Whitepaper 2007, DLNA, 2007.

[38]Brad Smith, “Next Step for UWB”, Wireless Week, February 2008.

Supremacy, Survival, or Sayonara, New York, 1991.