Abstract In recent years, , local villages and the local industry is under the influence of globalization; therefore the local industry combined with the ethnic characteristics to develop regional economy and culture. Ethnic media hope to promote local industries with the regional policy based on Hakka Affairs Council. The study focuses on the analysis of the program and interviews of "Hakka Encore", To understand how to create an image of Hakka industries. In the development of whole regions, through the interaction of ethnic media and audience, reflecting the policy of Hakka Affairs Council and local government, to present industry and cultural development as well as the link of overall network. The program of ethnic industry under globalization in response to the impact of foreign industry and culture, Hakka culture and heritage with the community features to achieve the revitalization of local industry, and deepen the Hakka imagery. In this research, the program ethnic industry tried to re-understanding Hakka culture.