石英元件核心技術延伸之多角化策略－以T公司為例

無

張瑛楓(Chang Ying)

指導教授 ： 陳德釗 ； 張東生

國立中央大學/管理學院/企業管理學系碩士在職專班/碩士(2011年)

摘要

隨著經營環境持續的快速變化及市場競爭景況的惡化下，企業為求成長，加上內部各種能力的再提昇，不再僅僅是提供單一產品或服務給單一市場，而是走向多角化的經營模式，來尋求企業永續成長的動力。
本研究以多角化為研究主題，個案研究對象為石英元件產業中的T公司，透過深度訪談的方式，探討企業在因應內外部環境下，如何突破技術瓶頸與市場規模，善用本身之核心技術延伸來進行多角化策略，企圖從石英元件此高技術密集、高精密度及製程眾多且複雜的產業跨足LED 相關產業的作法。
本研究歸納：
一、當個案公司要加速企業成長動能時，多角化經營模式的經營，就愈顯得重要。
二、隨著企業成長，個案公司持續強化自身核心技術，著重於研發創新、製程改善與運用經營策略成為企業多角化的關鍵因素之一。
三、隨著時代脈動，不斷的增值再造，研究未來科技明星產業所需之產品，隨時作策略的調整，以達長期發展之目標。
四、成功的多角化經營，需以企業文化來支持。
五、企業能否持續壯大及永續經營的關鍵根源將視如何運用組織、管理、人才，來快速連結客戶的需求，實為企業永續發展的成功要素。

關鍵字

多角化 ； 石英元件 ； LED產業 ； 核心技術

並列摘要

Because of the fast change on the business environment, the enterprise company eagers to keep growing. In addition, the internal ability keeps upgrading, the enterprise is no longer to provide the sole product and service to the single market but moves toward the diversification on business model. Hence, the enterprise needs to seek for the power which continues to grow up.
The research focuses on diversification. The case is quartz industry, and be named as T Company. By the deep interview, we discuss how the T Company break through the technology bottle neck and market size under the internal and external environment. And, how does the T Company use itself core technology to run the diversification? Last, how does the T Company attempt from the high-technology and multi-process quartz industry to LED industry?
The research can be summaried:
1. When the T Company accelerates growth energy, the diversification on business model for operation appears important.
2. With the growth of the enterprise, the T Company keeps the strength of its core technology, research innovation, and process improvement. And, making use of management strategy becomes the key factor of the diversification.
3. Along with the time keeps going and the unceasing increment restoration, the T Company shall make the research on the future-star industry product and momentarily make adjustment to achieve the long-term development.
4. The successful diversification must be supported by the enterprise’s culture.
5. Whether the enterprise will expand and continue to manage, the key factors are how to use the organization, the management, and the talented person to link customer’s demand.

並列關鍵字

diversification ； Quartz and crystal ； LED industry. ； Core technology

參考文獻

9. 陳立唐，『古典投資學的缺陷，等巴菲特補足』，經理人雜誌 64期，2010。

5. 左偉莉，『企業永續經營之道-多角化經營策略之研究』，國立中央大學碩士論文。

2. Berry (1975), Charles H., “Corporate Growth and Diversification”, Princeton University Press, Princeton,

4. Chatterjee & Wernerfelt (1991),”The link between resources and type of diversification: theory and evidence”, Strategic Management Journal, 12, , pp. 33-48.

7. Hitt & Hoskisson(1992), “Strategic management : competitiveness and globalization”