- 學位論文
探討買賣雙方鑲嵌關係影響交易績效之機制 ─新產品開發專案為例
The Mechanism of Buyer-Supplier Embeddedness on Transaction Performance in New Product Development Project
摘要
大量的文獻將買賣雙方關係的管理視為策略資產，也探討此關係所帶來好處，來達到更好的結果。鑲嵌關係在競爭優勢裡扮演著重要的角色，它是創造差別優勢與組織間超常報酬的一項重要途徑，透過鑲嵌關係，買賣方皆可以減少並移除多餘的成本、增進品質與信賴度，以及增加速度與彈性。 在文獻探討中，鑲嵌關係有被證實可以正向影響組織績效，能夠使買賣雙方從商業交易關係中，去快速獲取他們的需求，並且達到他們的期望。然而，沒有文章去探討說鑲嵌關係是透過什麼樣的機制來影響組織績效，再者，過去研究對於組織績效比較偏向效率的衡量，本研究希望了解鑲嵌對於組織更全面的效應，包括交易成本、產品品質、產品開發能力、服務、上市時間與關係效益。 本研究是以台灣科技廠商為主體，挑選實際參與過新產品開發專案的人員為問卷填答對象，並請填答者針對其專案挑選兩供應商進行比較。研究結果顯示鑲嵌的買賣雙方關係，如果是透過流程整合，影響較為顯著，反之如果是經由資訊科技系統整合，效果較為不顯著。
並列摘要
A large amount of literature considers how to obtain better transaction performance by managing the buyer-supplier relationship as a strategic asset. Embeddedness plays an extremely important role in a firm’s competitive advantage because it can result in improved return between organizations. Through it, both sides can reduce costs, improve quality, as well as enhance speed and flexibility. Previous literature has proved embeddedness can positively impact performance. It can enable buyers and suppliers to achieve their goals and acquire what they need in seconds. Unfortunately, there is a paucity of research regarding the embedded relationship, thus making it unclear as to what kind of mechanisms can influence the transaction performance. In addition, because the previous literature paid more attention to measurement of efficiency, this research would like to measure more aspects, such as transaction costs, product quality, product development, service, time to market and relational benefits. Employees of high-technology equipment manufactures who are involved in new product development projects in Taiwan completed the survey. We asked them to select one new product development project. Secondly, they compared their relationships with two suppliers. The results indicated that if buyer and supplier have an embedded relationship, they could improve their performance through process integration, instead of IT system integration.
參考文獻
延伸閱讀
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