本研究從社會影響的觀點進行探討,對個人行為有影響的因素包括:自我效能(self-efficacy)、描述性規範(descriptive norm)與社會支持(social support)。而與行為動機有關的因素包括;認知有趣(perceived playfulness)、沉浸經驗(flow experience)。此外結合了行銷領域媒體依賴(media affinity)的概念,並融合心理治療層面的調適不良認知(Maladaptive Cognition),提出一整合性的研究模式以期對智慧型手機網路成癮的成因有較全面的瞭解。 本研究採用網路問卷調查法,研究對象為具有智慧型手機上網經驗使用者,總共回收有效樣本434份。資料分析方法以結構方程模式(Structural Equation Modeling, SEM)中的部份最小平方法(Partial Least Square, PLS)來進行回收樣本的分析與研究模式的驗證。研究結果成功的證實了,手機使用者利用智慧型手機連上網路取得網際網路各項服務,同樣會產生智慧型手機網路成癮的現象。而沉浸經驗、憂鬱傾向、網路社會支持、智慧型手機網路依賴與調適不良認知均顯著且正向的影響智慧型手機網路成癮。在智慧型手機網路情境中,描述性規範顯著且正向的影響認知有趣因素,而認知有趣亦顯著且正向的影響沉浸經驗;憂鬱傾向同時受到現實社會支持負向的與網路社會支持正向的影響。
This study probes into the subject from the angle of social influence. Factors that may affect personal behavior include self-efficacy, descriptive norm and social support. Factors that are associated with behavioral motive include perceived playfulness and flow experience. The study also incorporated the concept of media affinity from marketing and the concept of maladaptive cognition from the area of psychological therapy to propose an integrated research model to get a more comprehensive understanding of the causes for smartphone Internet addiction. This study adopted the research methodology of online survey targeting at users with smartphone Internet experience. A total of 434 effective samples were recovered. In terms of data analysis, Partial Least Square (PLS) in Structural Equation Modeling (SEM) is used for sample analysis and research model testing. The research result successfully proved that smartphone users who access to Internet service via smartphone could also develop smartphone Internet addiction. Factors including flow experience, depression, virtual social support, smartphone Internet affinity and maladaptive cognition all have significant and positive influence on smartphone Internet addiction. In the scenario of smartphone Internet use, descriptive norm has a positive and significant influence on perceived playfulness, while perceived playfulnss also has a significant and positive influence on flow experience. Depression, on the other hand, is negatively influenced by actual social support and positive influenced by virtual social support.