IC設計產業之競合分析

The Co-opetition Analysis of IC Design Industry

林玫伶(Mei-Ling Lin)

指導教授 ： 許嘉文

國立中正大學/管理學院/企業管理學系/碩士(2013年)

摘要

半導體產業發展趨勢一開始是電子產品數位化和個人化，直到大型電腦被發明出來並廣為學術研究及產業應用後，即邁入第一波革命性發展，但近二十多年來因為資訊科技的發展，在民生用途運用上已由個人電腦演進到智慧型手機、平板、數位影音產品等，大幅改變人類生活習慣。
而IC是資訊產品的重要零件，隨著半導體產業的蓬勃發展，加上產品市場的生命週期快速變化，以及半導體產業走向分工化，都讓IC設計產業的機會大幅增加，除了不斷有新產品市場需求被開發外，市場的規模也不斷在擴大。
面對如此大又快速變化的市場，本研究利用價值網分析，IC設計業者在技術上要如何配合時代的潮流與時俱進，並與面板廠客戶合作以配合其產品需求，去提供新的技術支援，在與量產供應商的關係亦要如何合作，因為與優秀的供應商維持良好的合作關係，這樣對產品的導入才會更有效率。另外，在面對市場上之競爭時，又該如何把握優勢，拉開競爭者追上的差距。面對互補者又該如何順勢而行，以利開發新市場或是開發尚未發掘市場，是目前IC產業最重要的課題。

關鍵字

IC設計產業 ； 光電產業 ； 半導體產業 ； 價值網

並列摘要

Semiconductor industry trends began as a digital electronic products and personal, until the large computer was invented and widely after academic research and industrial applications, namely into the first wave of revolutionary development, but in recent decades because of information technological development, people's livelihood has been on the use of personal computer use evolution to smartphones, tablets, digital audio and video products, a substantial change human habits.
The IC is an important part of IT products, with the vigorous development of the semiconductor industry, coupled with product life cycle of rapid changes in the market, as well as the division of the semiconductor industry to have the opportunity to let the IC design industry, a substantial increase, in addition, there have been new product markets needs to be developed, the market scale has been expanding.
Faced with such a large and rapidly changing market, this study value network analysis, IC design industry is technically how to meet the trend of the times to the times, and to cooperate with the panel factory to meet customer demand for its products, to provide new technical support, with volume production in supplier relationships should also how to work together, because with the best suppliers to maintain good relations of cooperation, so that the product introduction will be more efficient. In addition, in the face of competition on the market, how to grasp the advantage , opened the gap to catch up with competitors. How should those who face complementary the flow line to facilitate the development of new markets or develop untapped market, is the most important issue for the IC industry.

並列關鍵字

IC design industry ； Optoelectronics industry ； Semiconductor industry ； Value network

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