隨著全球貿易自由化,服務業為近多年來發展起來的貿易領域,而觀光事業為一多目標的綜合性事業,其中「觀光旅館業」為其中最關鍵的一環,素有福爾摩沙美譽之稱的台灣,「觀光是唯一不會出走的產業」。 觀光旅館事業經營策略、高階經營團隊經理人特質與營運績效間存在何種相關,為本研究欲探討的目的。本研究以迴歸分析進行探討,發現: 1.事業經營策略對觀光旅館業營運績效產生部份相關 2.高階團隊經理人的年齡及服務年資與營運績效產生負相關 3.高階團隊經理人的產業相關年資營運績效呈現正相關 4.高階團隊經理人的教育程度及是否有國外工作經驗與營運績效未呈現相關 建議觀光旅館業者推出具有創意性的活動及產品來刺激市場,運用結合同業、異業的力量來活絡觀光產業,同時可積極運用非相關領域的人才,提升管理及改善營運績效並創造就業機會。
With global trade liberalization, the service industry has been developing in recent years as the trade item. While tourism is an integrated business with multi-goals, 「Tourist hotel」 is one of the most critical elements. As for Taiwan, known as Formosa, 「Tourism is the only industry which would not go away.」 The purpose of this study was to investigate: correlation between tourist hotels business strategy and top management team characteristic to the operating performance. This study uses regression analysis to explore and finds that: 1. Business strategy and tourist hotels operating performance are part correlated. 2. The ages and the years of service experience of Top Management Team and the operating performance are negative correlated. 3. The years of industry related experience of Top Management Team and the operating performance is positive correlated. 4. The level of education and the availability of foreign work experience of the Top Management Team and the operational performance is not correlated. Recommended tourist hoteliers to launch creative activities and products to stimulate the market, to ally with the same industry and the different trades to activate tourism, and to active use of talents in non-related fields, so as to enhance management and improved operational performance and create employment opportunities.