現代社會及各項科技不斷進步,我們生活的社會環境也快速變動,因而帶來許多不確定性和複雜性,使我們身處於一個被危機包圍的環境,不論是人為或天然因素所造成的危機,在危機發生前,我們總會沙盤推演,嘗試建立各種預防危機的機制,然而若遇上重大天災,仍是防不勝防,危機發生之後,政府除針對危機本身做妥適的處理之外,面對民眾及媒體亦須有良好的危機溝通策略,以避免造成危機本身之外更大的政治危機。 然而,重大天災並非人為事先預防就能免除的,1999年9月21日凌晨1時47分於南投縣集集鎮境內,發生芮氏規模7.3的大地震,相隔10年之後,2009年的莫拉克颱風因帶來驚人的雨量,造成嚴重的八八水災,政府面對重大的天然災害,勢必應盡快進行危機處理及危機溝通,如處理不當或溝通不良,恐在天然災害本身的危機之外,引起更大的政治危機,九二一地震及八八水災是國內近二十年來,傷亡規模相當重大的天災,本研究旨在探討比較兩次重大天災危機發生時,分別同為國民黨執政之下的中央政府,面對重大的天然災害危機事件,李登輝政府與馬英九政府所採取的危機溝通策略為何。
All kinds of advanced Technologies vary our society and bring uncertainty and complexity. We are in circumstances surrounded by crises. Before a crises, we always try to set up the defense mechanism to prevent them. However, when we face to great natural disasters, it’s still impossible to guard against them. After the crisis, the government shall cope with the crisis itself. Furthermore, to the people and the mass media, the government also needs to have good crisis communication strategies to avoid another political crisis. We never can prevent a natural disaster in advance. The 921 Earthquake happened at one o’clock forty-seven A.M. on September 21st, 1999. After 10 years, the typhoon Morakot brought surprising rainfall and made 88 flood. Facing the great natural disaster, the government should cope with the crisis and communicate with the people as soon as possible. If the government does not handle well, it will give rise to more political crisis besides the disaster itself. The 921 Earthquake and 88 flood were great natural disasters in twenty years. My paper is focus on comparing the crisis communication strategies between Lee government and Ma government.