影響穿戴式裝置持續使用意圖因素之研究-以某智慧型手錶為例

A Study of Factors Affecting the Continuance Intention of Wearable Device-Using Smartwatch as an Example

巫奎澤(KUEI-TSE WU)

指導教授 ： 阮金聲

國立中正大學/管理學院/資訊管理學系/碩士(2016年)

摘要

近年科技的發展迅速，加上人機互動越來越密切，使用者逐漸重視產品或服務來尋求改善自身的生活，以滿足其需求。使用穿戴式裝置時，體驗到介面的友善及易操作，並產生較高的知覺價值，可以影響到使用者的滿意度和信任，進而影響到持續使用意圖。因此本研究期望透過期望確認理論，結合景觀偏好理論，並加入享樂性價值、實用性價值、快速瀏覽變數，探討那些因素是影響使用者在穿戴式裝置的持續使用意圖。本研究透過線上問卷調查法收集樣本資料，研究對象為使用過穿戴式裝置的使用者，共蒐集到437份有效問卷，且使用偏最小平方(Partial Least Squares, PLS)作為資料分析，以驗證研究假設，研究結果如下所述：
1. 滿意度和信任對持續使用意圖會有正向的影響。
2. 滿意度對信任會有正向的影響。
3. 享樂性價值對滿意度會有正向的影響。
4. 實用性價值對滿意度和信任會有正向的影響。
5. 連貫性、多樣性和可理解性的介面設計功能對滿意度和信任會有正向的 影響。
6. 快速瀏覽的介面呈現方式對滿意度會有正向的影響。

關鍵字

持續使用意圖 ； 景觀偏好理論 ； 期望確認理論 ； 穿戴式裝置

並列摘要

In recent years, the rapid development of technology, coupled with Human- Computer Interaction more closely, increasing emphasis on user products or services to seek to improve their own lives, in order to meet their needs. When using wearable devices, users experience a friendly interface and it is easy to operate, and produce a higher perceived value, affecting user satisfaction and trust, thereby affecting the continuance intention. Therefore, the study confirms the Expectation-Confirmation Theory and Landscape Preference Model, and adds hedonic value, utilitarian value, glanceable, investigate the factors that affect the continuance intention of wearable devices. Data were obtained through internet questionnaire survey. The subjects are users of wearable device with participation. A total of 437 valid responses were retrieved. The study used partial least squares to analyze the samples. The findings of this paper are as following:
1. Satisfaction and trust have significantly positive effect on the continuance intention.
2. Satisfaction has significantly positive effect on the trust.
3. Hedonic value has significantly positive effect on the satisfaction.
4. Utilitarian value has significantly positive effect on the satisfaction and trust.
5. Coherence, legibility, variety have significantly positive effect on the satisfaction and trust.
6. Glanceable has significantly positive effect on the satisfaction.

並列關鍵字

Landscape Preference Model ； Expectation-Confirmation Theory ； Wearable Device ； Continuance Intention

參考文獻

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