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  • 學位論文

設施蔬菜經營方式與經營績效之研究

A Study on the Business Model and Management Achivements of Protective Culture Vegetables

指導教授 : 盧 惠 敏 博士

摘要


本研究係以設施蔬菜經營者為探討研究對象。部分問卷係採用本校農企管系林豐瑞老師的研究計畫之問卷內容,調查方法則係以郵寄問卷及由農會協助等二種方式進行問卷發放與回收,共計發放108份問卷,回收有效問卷為95份,回收率87.9%。其中男性77人、女性18人。以SPSS for Windows 12.0統計分析軟體,進行資料建檔及問卷分析。本研究主要目的是探討現階段設施蔬菜經營者背景特徵概況、比較設施蔬菜經營者背景特徵上認知程度差異性及找出設施蔬菜經營者經營方式、網絡關係、經營策略及經營績效間之影響關係。在本研究之對象設施蔬菜經營者主要背景特性方面,在性別上以男性之經營者為主;在教育程度方面,主要以高中(職)以下為主;在年齡方面,主要是以41歲以上為主;在經營者年資方面,主要是在6年(含)以上。在經營面積方面,主要是以經營面積在1公頃(含)以下為主。另外設施蔬菜經營者平均一個月參加講習訓練課程次數主要是分佈在1次為主。而參與教育訓練課程的主要動機為農業生產活動上之需求及充實專業知識與技能為主;曾參與之講習訓練主要是以其他講習訓練(非政府計畫訓練)為主。 在設施蔬菜經營者經營方式、網絡關係、經營策略及經營績效之影響關係方面上,研究發現經營方式分別對網絡關係、經營策略、經營績效等均具有直接的影響效果,此外,經營方式又可以透過經營策略來對經營績效有間接的影響關係,且以此一路徑之總效果最高。

並列摘要


In this study, the operators of protective culture of vegetables is the object to explore. Part of the questionnaire, with the consent of the Department of Agribusiness Management of Agricultural University Feng- Rui Lin teachers agreed that the use of his research plan the contents of the questionnaires.Survey methodology is based on mailed questionnaires and be assisted by farmer association, such as two kinds of approach to the questionnaire issued and recovery,for a total of 108 questionnaires were issued, recovery for the 95 valid questionnaires, 87.9 % recovery rate;77 males, 18 females. To SPSS for Windows 12.0 statistical analysis software, data archiving and analysis of the questionnaire. This study was to explore the characteristics and current status of the operators of protective culture of vegetables, compare the differences among the operators in awareness of the characteristics of the operation of protective culture of vegetables, and identify the differences in business model, networking relation, management strategy and management achivement the interactions among these factors. Results of this study showed that the gender of the operators was predominantly male; the level of education was primarily high school level or less; the age group was mainly 41 years or older; and the level of experience was predominantly those with 6 years or more experience in operating the facilities. Results of the survey also showed that the distribution of the areas of each operation was mainly at 1 ha or less. In addition, majority of the operators surveyed showed that their frequency of attending training courses was once a month. The purpose for operators participating in the training courses was mainly to satisfy their need for agricultural production activities and for enrichment of their professional knowledge and skills. The workshops have been involved in other training workshops based on training (training for non-governmental plans) based. Results of the study on the inter-relationship among the factors of business model, networking relation, management strategy, and management achivement of an operator showed that the business model had a direct impact on the networking relation, management strategy and management achivement. In addition, the business model had an indirect impact on the management achivement through the management strategy. This indirect effect appeared to generate the highest total effect.

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