遊客屬性與遊憩偏好對生態旅遊衝擊之研究-以墾丁地區社頂自然公園為例

擁有豐富自然生態資源的社頂自然公園，不但提供了我們一個絕佳的旅遊地點並且同時也振興了當地的經濟。然而，我們絕不能因為高度的經濟發展及過度的利用而破壞了自然生態資源。生態旅遊主要強調在遊憩的過程中，以不造成當地生態衝擊為前提，以達成永續利用之最終目標。本研究主要在探討墾丁地區社頂自然公園生態旅遊活動之遊客屬性與遊憩特性現況以及了解不同的遊客屬性、遊憩偏好以及衝擊認知是否有顯著相關。並以「墾丁地區的社頂自然公園」為研究範圍並進行遊客問卷調查，結果顯示來到社頂地區的遊客教育程度很高，所以對於生態旅遊的認知是相當高的，並有超過半數的遊客相當支持生態旅遊成為社頂地區的主要產業，並且在結果中也顯示遊憩偏好也會影響到遊憩衝擊認知，因此遊客不僅在衝擊認知、旅遊行為上具有差異性，而遊客的生態旅遊衝擊認知傾向正面評價，顯示遊客多具備良好的生態旅遊衝擊認知及環境行為。

關鍵字

生態旅遊；遊憩偏好；衝擊

並列摘要

The abundant natural ecology of Sheding Nature Park provides us the development of tourism to flourish the local economy. Nevertheless, we can’t destroy the natural ecological resources owing to the excessive development and the usage of the society. The main purpose of ecotourism is to emphasize the sustainable utilization and not to cause the impact of the ecology. This research is focus on the tourist’s characteristics and the characteristics of itinerary in Sheding Nature Park. The other purpose is to understand the significance between different tourist’s characteristics, preferences and ecotourism impact cognition. The results show that most of the tourists have higher education degree , as well as higher cognition about the ecotourism’s impact. And over half of the interviewee support the Ecotourism to be the main recreation industry in Sheding. Moreover, it also shows that prejudice affected the cognition of Ecotourism impact. In addition, the tendency towards tourists’ knowledge on ecotourism and traveling behaviors is generally positive. This shows that most of the tourists are equipped with desirable cognition on ecotourism and well behavior.

並列關鍵字

Ecotourism ； preferences ； impact

參考文獻

Goodwin, H. 1996. In pursuit of Ecotourism. Biodiversity and Conservation 5（3）：277-291.

Grenier, D., Kaae, B.C., Miller, M.L., & Mobley, R. W. (1993) Ecotourism, landscape architecture and urban planning. Landscape and Urban Planning, 25: 1-16.

參考文獻