不同人格特質國中生對商品色彩喜好差異之研究

A Study of the Difference between the Characteristics of Personality and the Color Preference of Merchandises for Junior High School Students

阮勝冠(Sheng-Guan Juan)

指導教授 ： 孟祥仁

國立屏東科技大學/人文暨社會科學院/技術及職業教育研究所/碩士(2009年)

https://doi.org/10.6346/NPUST.2009.00284

摘要

本研究旨在瞭解不同人格特質國中生對商品色彩喜好差異，以九十八學年度屏東縣國中學生為母群，採分區抽樣方式進行，合計630人。以自編之「國中生對商品色彩喜好調查問卷」為工具，分析「性別、學校區域、家庭經濟狀況及賴式人格類型」等四個背景變項對商品色彩喜好與色彩喜好因素及商品色彩認同度之認知情形。 本研究採用的統計方法包括描述性統計、卡方考驗、t考驗、單因子變異數分析及Scheffe`法事後比較等，研究結論如下： 一、不同背景變項之國中生對商品色彩喜好有顯著差異。 二、全體受訪國中生認為商品色彩對商品整體表現具有重要意涵。 三、不同賴氏人格類型國中生在自行車色彩喜好上達顯著差異。 四、不同賴氏人格類型之國中生認為商品色彩對商品整體表現具有其重要性。 五、國中生的商品色彩喜好受個人因素影響層面最大。 根據本研究發現與結論，將分別對商品設計與美術教育及後續研究提出以下建議，作為未來商品設計與色彩教育之參考。

關鍵字

人格特質 ； 賴氏人格類型 ； 商品色彩喜好 ； 色彩喜好因素 ； 商品色彩認同度

並列摘要

The purpose of this study is to explore the difference between the characteristics of personality and the color preference and cognition of merchandise for junior high school students in Pingtung. A total of 630 students was selected. There are three instruments used in this study. One of the instrument is Lia’s Personality Test to identify the type of student’s personality. The questionnair of color preference of merchandise was applied to investigate the color preference of students with six different merchandises. The instrument of color recognition was to investigate the agreement of color recognition of merchdises. The data were analyzed with descriptive statistics, chi- square (χ² test ) , t-test, one-way ANOVA and post hoc comparisons.
The finding of the study as follows:
1.There is a no significant different between the color preference of merchandise and various background of junior high school students.
2.The colors of merchandise represented an important meaning of the merchandise’s performance to junior high school students in Pingtung.
3.There are a significant different between the types of Lai’s Personality and the color preference of the partial merchandises to junior high school students in Pingtung.
4.There are a significant different between the types of Lai’s Personality and the color cognition of the merchandise to junior high school students in Pingtung.
5.The color preference of the merchandise was mostly affected by the personal factor to junior high school students in Pingtung.
According to the result of this study, several suggestions were derived for further study.

並列關鍵字

the characteristic of personality ； types of Lia’s personality ； the color preference of the merchandise ； the factors of color preference ； the degree of the color recognition

參考文獻

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