製造商主導二階供應鏈最適訂價策略之研究

A study on optimal pricing strategies under two echelon supply chain structure

曹峻銘(Chunm-Ming Tsao)

指導教授 ： 黃允成

國立屏東科技大學/管理學院/工業管理系所/碩士(2014年)

https://doi.org/10.6346/NPUST.2014.00121

摘要

本文探討在製造商主導之二階供應鏈Stackelberg結構下，建構具不同規模之二零售商與製造商三者間之賽局模型，分別探討三者個別追求自身利潤最大化下，及三方合作下追求總利潤最大之最適策略。本文係在非線性需求及成本函數下進行探討，並應用數值分析方法找尋最適解，再經由範例分析比較競爭與合作模式之差異，以了解製造商、零售商間之互動策略。

關鍵字

需求函數 ； 成本函數

並列摘要

This study based on Stackelberg structure with two echelon supply chains and the market was leaded by manufacture. Two retailers and one manufacture how to maximizing their profits respectively or cooperating with each other through a superior strategy. We applied mathematical method with non-linear demand and total cost function to find out a optimal solution; meanwhile, we also discuss some cases to realize the context under non-cooperation and cooperation strategies to get further understanding about their interactive situations.

並列關鍵字

Stackelberg ； Demand Function ； Cost Function

參考文獻

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