- 學位論文
A Study of the Application of Supply Chain Management in Identifying Critical Success Factors for Cashmere Industry in Mongolia
A Study of the Application of Supply Chain Management in Identifying Critical Success Factors for Cashmere Industry in Mongolia
摘要
蒙古為羊絨原料的第二大生產國其佔全球20％的供應量，僅次於中國；此外，羊絨原料和羊絨相關產品是蒙古的第三大出口產品。本研究的目的以供應鏈角度分析蒙古羊絨產業的關鍵成功因素為主要研究架構，研究對象為具有羊絨相關專業知識與實踐經驗的政府單位、工業界與學術界為主，經由搜集相關文獻及第一階段以模糊德菲法和業界與學者訪談，選出十七個評估指標並整合成五個構面建立初步的層級架構，第二階段以層級程序分析法作專家問卷調查，分析出供應鏈管理應用於蒙古羊絨產業關鍵成功因素的優先順序。由結果得知五大構面依序為「競爭」、「銷售與市場策略」、「生產策略」、「整體環境」和「物流運送方式」，顯示導入供應鏈管理理念五大構面中應以競爭場策略為優先考量。最後，為了提高蒙古羊絨產業在國際市場的競爭力，本研究結果將提出相關策略與建議作為該產業未來發展方向。
並列摘要
Mongolia is the world second-largest producer of raw cashmere, accounting over 20 percent of the world supply, after China. Additionally, raw cashmere and cashmere related products are Mongolia’s third largest export product by volume after copper and gold. Against the background, the main objective of this study is to identify the critical success factors in the supply chain management of the cashmere industry in Mongolia by integrating the practical experience and expertise from the government, industry, and academia. From literature reviewing, we identified five criteria and seventeen sub-criteria. Furthermore, Fuzzy Delphi method was adopted to identify the importance of each sub-criterion. Then, a Hierarchical Analysis (AHP) method was used to prioritize the critical success factors (sub-criteria). Results demonstrated that the top five dimensions in order are “competition,” “sales and marketing strategy,” “production strategy,” “macro environment,” and “logistics strategy.” This implies that, “competition” is the most important issue when implementing supply chain management. The top six assessment factors in order are “Elimination of trade impediments,” “Price stabilization,” “Encourage product differentiation,” “Establishment of Production and Marketing Alliance,” “Establishment of cashmere industry data bank in terms of domestically and internationally,” and “Increase of Government subsidy”. Finally, the result of this study could have considerable value to the Mongolian cashmere industry, providing knowledge that could enhance the competitiveness in the international markets.