傳統農業以地方特色產業轉型影響因素及發展策略之研究－以屏東縣萬丹鄉為例

Factors of Influencing the Traditional Agriculture Transforming to Load Feature Industry－Case of Wandan Hsiang,Pingtung County

吳國屏(Guo-Ping Wu)

指導教授 ： 段兆麟

國立屏東科技大學/管理學院/農企業管理系所/碩士(2014年)

https://doi.org/10.6346/NPUST.2014.00251

摘要

摘要
學號：N10150006 總頁數：165
論文名稱：傳統農業以地方特色產業轉型影響因素及發展策略之研究 －以屏東縣萬丹鄉為例
學校名稱：國立屏東科技大學 系（所）別：農企業管理研究所
畢業時間及摘要別：102學年度第2 學期碩士學位論文摘要
研究生：吳國屏 指導教授：段兆麟　博士
論文摘要內容：
萬丹鄉從過去到現在都是一個典型的傳統農業鄉。以『紅豆的故鄉』自許，把『紅豆』做為該鄉地方特色產業的指標產品，要如何營造出獨立性及專屬性的在地特色？就萬丹鄉資源、環境特性，分析核心資源之永續性、公共建設與政策、資源整合、供給與需求、知識與創新等因素對地方產業影響。在豐富獨特的人文、自然、農產等產業資源，以「特色產業」為核心，用「特色產業」包裝，發展地方產業獨特性、專屬性，可朝多元農業區發展，政府協助輔導規劃整合週邊資源，達永續經營目標。經研究結果，提供建議參酌。
一、對當地各社區協會、產銷合作社等組織的建議
（一）以地方利益為優先，以整合社區各項資源，導向創意設計，轉型產品多元化，各項農產品透過舉辦活動，以「人文」為主題，產品為重點，重塑產業形象，發展地方產業。
（二）定期召開工作會議，檢討各單位組織發展計畫需求與執行進度，謀求可行方案與問題解決，凝聚地方產業發展的共識。
（三）協助並宣導居民，多加參與組織開設之各項研習課程與訓練，妥擬教育訓練課程與授課地點之安排。與各級學校等教育機構及相關組織團體執行策略聯盟，提供萬丹鄉發展能量。
二、給社區居民的建議
（一）「人」為社區發展影響之主要因素，居民宜建立「以地方利益發展為優先之概念」。
（二）積極參加學校、社區與各組織開授之研習或課程，提升自身農產品之生產能力、管理與認知，以開發獨特、專屬的特色產品。
（三）隨時提出需求或建議，提交各組織納入發展項目研討可行性，尋求適合方案或建議。
三、針對政府部門的建議
（一）積極設立綿密交通網，爭取國光客運的高鐵快捷線在萬丹設立停靠站，利用閒置空間規劃交通轉運站；電力、電訊設施保持通暢並定期檢視，建置完善的自來水設施，以改善生活機能，完成居民民生所需設施。
（二）依地方提出產業整合，協請專家學者縝密規劃與建設，開發優質新產品，建立地方產品分級、評鑑制度，並提供行銷市場管控的機制，提昇地區發展價值與競爭力。
（三）依地方提出休閒農業規劃與設施設置，協助與提供輔導，以發揮休閒農業之經濟、遊憩、教育、環保、文化、設會、健康與城鄉交流的功能。

關鍵字：地方產業、核心資源、農業轉型、發展策略

關鍵字

地方產業 ； 核心資源 ； 農業轉型 ； 發展策略

並列摘要

Abstract

Student ID: N10150006 Total page: 165

Thesis of Title: Factors of Influencing the Traditional Agriculture Transforming to Load Feature Industry － Case of Wandan Hsiang,Pingtung County

Name of Institute: Department of Agriculture Management , National Pingtung University of Science and Technology

Graduate date: JUNE ,2014 Degree Conferred：Master

Graduate: Wu ,Guo Ping Advisor: Dr. Duan ,Zhao-Lin

Thesis abstracts content:
Wandan Hsiang has long been a typical, traditional, agricultural county. Known as “the hometown of red beans,” Wan-Dan’s local industries index product is, appropriately enough, red beans. Thus, the question we intend to consider is over how to create independent and professional characteristics of the red bean at Wan-Dan. Based on Wan-Dan’s resources and environmental characteristics, this study analyzes the following factors: the sustainability of core resources, infrastructure and policy, resource integration, supply and demand, and the impact of knowledge and innovation on the local industry. Due to Wan-Dan’s rich and unique culture, natural resources, agricultural production and other industries, with "special industries" as the core and with a "special industries" package, Wan-Dan may diversify its agriculture while retaining its unique and exclusive local industry. This will require government assistance aimed toward integrating peripheral resources to help reach the goal of sustainable development. The study findings provide the following suggestions:
First, suggestions for the local communities associations, marketing cooperatives and other organizations:
(A) Consider local interests to be a priority, and integrate the various community resources in order to guide creative design, product transformation, and product diversification. Organize various activities to promote agricultural products around “humanistic” themes in order to reshape the industry’s image, and tie this in to the development of local industries.
(B) Hold regular meetings to review the needs of the various units of the organization as well as the progress of the development plan’s execution, seeking viable planning and problem-solving strategies while building consensus on the development of local industries.
(C) Assist and encourage residents to participate in study courses and training, and arrange educational and training programs. Create a strategic alliance with schools and other educational institutions and related organizations to provide developmental energy for Wan-Dan.
Second, suggestions for the community residents:
(A) The residents should establish the concept that benefiting local development is their first economic priority.
(B) Actively participating in schools and community organizations can also improve their abilities, knowledge, and production management skills, which can then help them to develop unique, exclusive, specialty products.
(C) Everyone should feel free to propose suggestions at any time. Good solutions and recommendations can come from anyone. Some suggestions may be submitted to various organizations for discussion on the feasibility of creating future development projects.
Third,the recommendations for government departments:
(A) Actively establish dense transportation networks, set up Guo-Guang bus station stops along the High Speed Railroad Wan-Dan stop, use idle space planning for a transportation transfer station, keep the operation of electricity and telecommunications facilities open/smooth and regularly review capacity and demand, and build a water improvement facility.
(B) In accordance with the need for industrial consolidation, invite experts and scholars who are knowledgeable in planning and construction, product development, and marketing. Establish classification and evaluation systems for the local products in order to enhance regional development, product valuation, and competition.
(C) In accordance with the need for agricultural planning and the set-up of production facilities, assist and provide guidance to help the community develop leisure agricultural economies, recreation, education, environmental protection, culture, design, health, and urban-rural exchange functions.

Keywords: local industry, the core resources, agricultural restructuring, development strategies

並列關鍵字

local industry ； the core resources ； agricultural restructuring, ； development strategies

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