工作者自我投資意圖影響因素之探討─ 人格特質、個人價值觀、社會階級意識與規範性評估之整合性觀點

The intension of self-investment as influenced through personality traits, personal values, social class perception and normative evaluation as integrated perspective

楊昀真(Yun-Chen Yang)

指導教授 ： 李國瑋

共同指導教授 ： 張宏吉

國立臺中科技大學/商學院/企業管理系事業經營碩士班/碩士(2014年)

摘要

本研究主要目的，在從心理學與社會學的角度，針對人格特質與自我投意圖進行關連性探討。藉由人格特質、個人價值觀、社會階層意識、規範性評估之整合性研究，本研究針對自我投資意圖影響因素進行系統性的探討。
本研究採線上問卷調查法，回收樣本309份，且進一步藉由因素分析、廻歸分析、變異數分析針對研究假設進行驗證。研究結果顯示人格特質、個人價值觀、社會階層意識、規範性評估對於自我投資意圖皆有正象顯著影響。本研究並發現不同年齡、職業別、月收入與教育程度的工作者其自我投資意圖認知存有現顯著的差異。

關鍵字

關鍵字：人格特質、個人價值觀、社會階層意識、規範性評估、自我投資意圖

並列摘要

The primary goal of this research is to discuss the relationship between personality traits and the intension for self-investment from the perspective of psychology and sociology. By integrating the constructs of personality traits, personal value, social class perception and normative evaluation, the study explores the factors that affect the probability for self-investment.
For sampling collection, the research used the tool of online survey. A total of 309 admissible questionnaires were returned. Factor analysis, regression analysis and analysis of variance were used to validate the hypothesis furthermore. The results of the research show, that personality traits, personal values, social class perception and normative evaluation have a major impact on the probability for people to self-invest or not. In addition, the findings also indicate that the probability of self-investment is significantly different based on age-groups, social-status, income-levels and educational-backgrounds.

並列關鍵字

Keywords: personality traits, personal values, social class consciousness, normative evaluation, self-investment intentions

參考文獻

5. 林珊如 (2000)。圖書館使用者瀏覽行為之研究：瀏覽結果與影響因素之分析。圖書資訊學刊，15 (民89年12月)，37-68。

11. 蔣立琦*，郭雅雯，林綽娟 (2004)．自我效能之概念分析．護理雜誌，51(1)，67-72。

74. Mak, Lau-Fong. （2000）. Materialism and the Singapore Middle Class. Bulletin of the Institute of Ethnology Academia Sinica, 89, 33-62.

1. 朱惠中（2005），「影響網路書店自我投資意圖之實驗室研究」，中央大學資訊管理研究所碩士論文。

2. 卓筱琳(2008)，人格特質與工作表現、工作滿意及離職傾向之關係探討：以某量販店客收人員為例，國立中央大學人力資源管理研究所碩士論文。