鹿港龍山寺之文化商品創作

The Creation of Cultural Products of Longshan Temple in Lukang

林哲宇(Zhe-Yu Lin)

指導教授 ： 黃鐉津

國立臺中科技大學/設計學院/商業設計系碩士班/碩士(2016年)

摘要

本創作以鹿港鎮最具文化特色的廟宇之一「鹿港龍山寺」為創作主題，分「主題構思階段」、「研究分析階段」、「實驗創作階段」及「完成階段」四個階段執行創作，從鹿港龍山寺的傳統建築、空間結構及工藝古物中，擷取具有文化意涵的視覺符號，先以符號學的概念分析並解釋象徵的意義，再運用意象表徵法及仿生設計的設計方法進行商品的設計，將所擷取的視覺符號解構、整理、分析，運用「聯想」及「轉換」的方法將視覺符號轉換為設計元素，再將設計元素「具化」並輔以「仿生造型設計」的方法設計商品，採用脫蠟鑄造、陶器製作、雷射切割及雷射雕刻等技法，進行文化商品的實驗創作，最終呈現出「共舞」、「成龍」、「同調」、「靜觀」、「定調」及「屹立」六個系列的創作成果。綜合創作內容提出以下結論：
一、以鹿港龍山寺做為創作主題能展現出鹿港廟宇文化的特色。
二、運用鹿港龍山寺特有的視覺符號所呈現的文化商品才更具特色。
三、大量使用與「龍」、「鹿」相關的設計元素，更能突顯鹿港龍山寺在地性及獨特性的文化形象。
四、整合建立出一套文化商品創作的構想流程，可供未來創作文化商品之參考。

關鍵字

文化創意產業 ； 文化商品 ； 鹿港龍山寺

並列摘要

In this creation, a temple with the most cultural features in Lukang Township, the Longshan Temple was picked as the creation theme, and it was divided into four phases, such as "brainstorming for theme", "research & analysis", "experiment & creation" and "completion” to execute creation. The visual symbols with cultural meanings were retrieved among the traditional constructions, spatial structures, crafts and antiquities at Longshan Temple in Lukang. At the beginning, it used semiotic concept to analyze and interpret the meaning it symbolized, followed by using imagery representation and the approach of bionic design to design products. The visual symbol retrieved was deconstructed, sorted, analyzed, and transformed into the design elements with approaches such as “association” and “transformation”. The design elements were “implementation” and applied with the approach of “bionic shape design” to design products, as adopting techniques like investment casting, pottery making, laser cutting and laser engraving to make creation of culture commodities. Finally, it presented the creation outcomes of six series, such as “Dancing Together”, “Achieving”, “Same Tone”, “Viewing Silently”, “Setting the Tone”, and “Standing Firmly”. After integrating the contents of creation, the conclusion was proposed as the followings:
1.With the creation theme, Longshan Temple in Lukang, the characteristics of temple culture can be more fully expressed.
2.With the unique visual symbols of Longshan Temple in Lukang, the culture commodities it was trying to present could be with more features.
3.The extensive use of the design elements related to "dragon" and "deer", could strengthen the locality and unique cultural images of Longshan Temple in Lukang.
4.It successfully built a flow of considering the culture commodities and it can be the references for creating culture commodities in the future.

並列關鍵字

Cultural and Creative Industry ； Cultural Products ； Longshan Temple in Lukang

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